June 23, 2016 at 6:12 pm #31876
Recently I asked community members to suggest, and then vote on, challenge ideas. One, which didn’t get chosen for the initial challenge, was to have me read one book every week that could help you build or grow your businesses and review them here on the blog.
While this challenge wasn’t chosen, I loved the idea. So I’m going to run with it, though on a smaller scale. Rather than promising one book per week for three months, I’m simply going to work through a list of books as I find time around my other work and planned reading.
I’ve chosen five books to start with. If you’d like to follow along so you can weigh in on each of these, this is the order I’ll be tackling them in:
1. Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Cron
2. The Signal and the Noise: Why So Many Predictions Fail – But Some Don’t by Nate Silver
3. The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life by Avinash K. Dixit
4. Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion by Jay Heinrichs
5. Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
6. The Lucifer Effect: Understanding How Good People Turn Evil by Philip Zimbardo
7. Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business by Paul M. Rand
8. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
If you’d like to recommend others for the future, feel free to comment here or email suggestions to firstname.lastname@example.org.
These should cover topics such as the media, communications strategy, business strategy, marketing, and persuasion. While I’ll occasionally consider books directly related to writing, publishing, and freelancing, the real goal here is to help you broaden your horizons a bit and learn from sources you otherwise not might consider. So please keep that in mind when suggesting titles.June 23, 2016 at 6:50 pm #31877
Awesome! This is one that I voted for.
Your lineup looks super interesting! Will the reviews be posted to the blog?June 27, 2016 at 5:16 am #31879
Yep! I’m going to start reading the first today, so hopefully I’ll have a review up for it next week.
There are a few others in the plans now, so I’ll add those to the list as well.June 27, 2016 at 5:26 am #31880
And just in case anyone’s curious why The Lucifer Effect is on this list (a book about the Stanford prison experiment), that one’s more for indie authors who want to add depth and complexity to their villains.
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