Freelance Writer Profile
Freelance Creative Copywriter
Name: Karla Alexander
Type of Writer: Business Writer / Copywriter
Rate Type: per project
Average / Typical Rate: $500 - 750
My Website / Portfolio: https://copykarla.com/
Freelance copywriter and branding creative who understands the difference between what you have and what you get is the way you write.
Karla Alexander, the lead copywriter and brand magician behind copykarla, is an experienced creative with 6+ years in the field. Her words and creative flair continue to make waves in the industry, and for the brands she's worked for. She's spent time at top digital marketing agencies in the City, and large financial institutions in Canary Wharf, as well as working remotely for a marketing agency in New York.
In June 2016, Karla penned an editorial feature on digital marketing for The Times and reached a readership of over 1 million.
The easiest way to tell if you need a copywriter:
• You're losing customers and you don't know why.
• You're failing to retain customers after they've shopped with you once.
• Your competitors are doing a better job at engaging your target market than you are.
• You want to nurture your customer base but don't know how / don't have the time.
• You have new products that are ready to launch but you're not sure about advertising.
• You have a website but it needs to be keyword optimised.
Now, as much as you might want to, you're not gonna fix this yourself. You might need a robust content and email marketing strategy, or to conduct research into the type of messaging and advertising your customers are most likely to respond to, or a series of online content that will put you ahead of your competitors on search engine results pages - or all of the above.
Knowing how is one thing. But the results come from the execution.
As a rule of thumb, business owners wear too many hats - without adding marketing and creative to the list. While this probably seems like a great cost-saving exercise on the surface, what you're really doing is negatively impacting the growth of your business and making life much harder for yourself.
The truth is, we can't all be experts in the fields we need to be. So, your best bet is to shop around for someone you like, and leave it to them.
A good copywriter needn't cost the Earth - in fact the right one will provide you with materials that will continue to pay for themselves over and over.
Head over to my website (linked at the top of this page) to take a deeper look at the type of services I offer.
If you think I'm the right fit for you, your business, and future goals, let's have a chat about optimising and improving the desirability and functionality of your online and offline marketing efforts.
Experience / Education / Qualifications
Senior Copywriter @ Caerus//Knight Digital Marketing Agency
Senior Copywriter @ James T Noble Digital Marketing Agency
Senior Copywriter @ Propero Partners
Content Manager @ Kingsley Hamilton Group
Content Producer @ Make It Cheaper
BA(Hons) Creative Writing with English @ University of Northampton