Author & Freelance Copywriter, Blogger, and Social Media Consultant
Name: Aubre Andrus
Type of Writer: Other Freelance Writers
Location: Wisconsin
Rate Type: per hour
Average / Typical Rate:
My Website / Portfolio: http://www.aubreandrus.com
Profile Summary
Words have taken me far. To the newsroom, the glossies, the Internet and beyond.
This word warrior has championed editorial departments across the vast Midwest and come out the other side a victorious freelance hot shot ready to tackle your toughest assignments. No cape required.
Raised in the Chicago ‘burbs with Badger red blood in her veins, Aubre Andrus has been reading and writing stories since the first day she could read and write stories.
A journalism and film degree from the University of Wisconsin (as well as a Lois Lane-like stint as a newspaper reporter and editor) led her to her dream job as an editor at a national magazine. The web eventually seduced her, and she stepped into the land of social media and marketing copywriting for an international fashion retailer.
Now she runs her own freelance writing business working with her favorite brands and publications, including American Girl, EXPRESS and WIRED. She’s a crafty word nerd with a knack for brainstorming and an appetite for information and inspiration. Her super strengths include technology, travel and DIY projects. Oh, she’s a published author, too.
Experience / Education / Qualifications
Professional Experiences________________________________________________________
AUTHOR & FREELANCE WRITER
May 2010 – Present
• Clients include American Girl, EXPRESS, FamilyFun and Photojojo.com, among others
• Author of four non-fiction books for kids to be published in 2012
• Weekly blogger for WIRED; blog two days per week covering tech and DIY trends
• Technology feature writer for TomsGuide.com
• Social media consultant for CareerBuilder; Write all Facebook copy for Express
COPYWRITER at EXPRESS
November 2009 – April 2011 in Columbus, OH
• Wrote fun and fresh dual gender marketing copy for international fashion retailer including daily copy for social media and express.com; named products; wrote e-commerce product descriptions
• Meticulously followed creative briefs to meet client’s needs and deadlines
• Sole copyeditor for all copy at Express including all garment marketing, in-store signage, direct mail pieces and emails
LIFESTYLE EDITOR at AMERICAN GIRL/MATTEL
July 2007 – July/August 2010 issue in Middleton, WI
• Produced, wrote and edited original lifestyle content for American Girl magazine; wrote cover lines; features ranked #1 in surveys, appeared in marketing materials, developed into books
• Managed and wrote web content for magazine section of americangirl.com
• Acted as main stylist; lead role in all photo shoots & model castings
• Consistently generated compelling and relevant ideas by leading brainstorms each issue
• Encouraged brand experiences through development of content for 7 nationwide AG retail stores
ASSOCIATE EDITOR at AMERICAN GIRL/MATTEL
August 2006 – July 2007 in Middleton, WI
• Wrote original content for American Girl magazine; edited letters from readers
• Created weekly content for americangirl.com; read and edited thousands of reader emails weekly
Other Experiences______________________________________________________________
Deputy News Editor, The Badger Herald, 2005 – 2006
Volunteer Troop Leader, Girl Scouts, 2008 – 2009
City Editor, The Badger Herald, 2004 – 2005
City Editor Intern, Wisconsin State Journal, 2005
Public Relations Intern, American Girl, 2006
Marketing Intern, Madison Children’s Museum, 2004
Technological Capabilities______________________________________________________
Final Cut Pro, WordPress, Tumblr, Twitter, Facebook pages; basic HTML, CSS, SEO, Dreamweaver, InDesign and Photoshop; Equipment: MacBook, Nikon D40 camera, video camera and iPhone
BA, Journalism, University of Wisconsin
double major in TV & Film