As freelance writers, entrepreneurs and small business owners, we are constantly finding ways to effectively improve the marketing of our services and products online. Since most of us are not large corporations and cannot afford a team of marketing consultants and employees to do the groundwork for us, learning to formulate and execute new ideas on our own for as little money as possible, is essential.
Freelance writers are not web designers or SEO (search engine optimization) enthusiasts, but every freelancer has the ability to effectively improve his/her website’s performance, one step at a time. As writers, authors, editors, copywriters and anything else related to your services, the content on your website is your most valuable asset. The problem is, that as important as your content on your website may be, you may be overlooking some very fundamental aspects of SEO, that can dramatically impact the way your website is indexed and ranked by Google, Bing and Yahoo.
Here are a few quick and easy SEO changes that you or your web designer can easily implement to better your website’s exposure.
Pay Attention to Keywords and Keyword Terms
For those of you who are web savvy freelance writers, you probably already know that keywords in your content play a big role in user searches.
As an example: “We are a copywriting and marketing firm helping our clients achieve professional writing services.”
The simple sentence above includes keywords like “copywriting” and “marketing firm,” however they don’t pertain to any location per say.
- A simple easy fix would be adding a location you are trying to target.
The results: “We are a Boise Copywriting and Marketing firm helping small businesses achieve professional writing services.”
Now your keywords relate not only to your service, but also who and where you are trying to target. These tips are often times easily overlooked, especially when constructing your first website. And lastly, be careful not to get carried away and put too many of the same keywords in a paragraph or page, as Google will penalize your rankings. This is known as “keyword stuffing.”
Back in 2011, Google did a major search engine algorithm update, which put the importance of relevant and fresh content higher than ever before. What does this mean? All of those websites from 2002 that haven’t been touched or updated since then, will take a huge drop in rankings. Google continues to give higher-ranking power to websites that keep fresh and relevant content on a weekly basis. As writers, this means that now is the time to update your content and keep consistent with updates.
The best way to keep fresh content on your site is by utilizing a blog. For many writers, their website is a blog. If that’s already the case, try to always blog about useful and relevant information at least a few times a week. It is also important that whatever topic you find yourself writing about; make sure that it’s relevant to your online audience.
The most popular blogging platform available today is WordPress and is free to everyone. If you are using WordPress, be sure to take advantage of some free extensions that are available for you to download, including ones that help with the SEO of your site. These plug-ins are designed to do most of the in-depth work for you. They help optimize each post by allowing you to enter in the post title, keywords and a description of each page.
Relevancy of your content mixed with the importance of keywords will continue to play a huge role in your online marketing. Following these quick and easy on-page SEO tips will prove to make a difference with your website’s rankings.