Pen Names and Gender Anonymity (Podcast)

This week on the All Freelance Writing Podcast, I tackle a question from Jeremy Tarrier. He was curious about how a writer might protect gender anonymity when writing under a pen name (or if it’s really even a problem). Listen now. This was an interesting topic for me because I actually have the opposite problem: I write under an ambiguous pen name that could easily

Quick Tip: Keep Your Book Marketing as Creative as Your Writing

I’ve been ranting for the last week or two about atrocious examples of marketing from companies like Upwork, Freshbooks, and Canva. So it feels like a good time to change gears and get back to the things writers should focus on rather than avoid. This week’s quick tip for writers is a bit of a lead-in to Friday’s podcast episode. There, we’ll explore ways indie authors

Use Ancillary Products to Promote Your Book (and Earn More Money)

Are you earning as much as you want to from your indie published books? Many authors aren’t happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book’s brand? If you’re still working on your book marketing plan,

Where Should You Spend Your Book Marketing Budget?

As an indie author, you’ll find plenty of people and companies that would happily try to part you from your money, all in the name of book marketing or publicity. But, again as an indie, you might have a limited book marketing budget to work with. So where should you spend it? This topic came up here previously, starting off with a discussion about writing contests,

Quick Tip: Make Sure Your Author Blog Reaches the Right Readers

Your author blog can be an important, and effective, book marketing tool. But I’ve seen countless authors complain that blogging isn’t worth their time, only to discover that they’re going about it in the wrong way. One of the biggest issues I’ve seen is that authors aren’t targeting the right readers with their blogs. And if you don’t reach the right audience, it should be

Quick Tip: Build Relationships With Reviewers Well Before Your Book Launch

When you try to land reviews for your new book, the last thing you want is to be just another random new author reviewers have never heard of. Yet it’s not uncommon for authors, and especially indie authors, to wait until the last minute to think about book reviews. So for this week’s quick tip, let’s make sure you don’t fall into that group. Rather

71 Tools and Tactics for Your Book Marketing Plan

In my recent book marketing plan series I shared a book marketing plan outline. One element of that outline involved marketing and PR tactics to support your larger promotional strategy. These are the specific things you’ll do to promote your book and your visibility as an author. While I’m working on a short e-book covering basic book marketing and PR tactics, I wanted to give

Book Marketing Timeline: From Pre-launch to Post-launch

In my free book marketing plan outline, I suggested creating a book marketing calendar or schedule to keep track of your marketing activities in the months leading up to, and extending beyond, your book launch. But when exactly should you pursue each promotional tactic you’re considering? This post offers a book marketing timeline that you can use as a guide. This book marketing timeline includes

Book Marketing Plan Basics

Today marks the first day in a week-long blog series on book marketing plans. In addition to sharing some background on what book marketing plans are all about, I’ll also release a few fun tools and resources to help you create your own. Let’s kick things off with a quick introduction to book marketing plans. Who needs them? What can they do for you and

15-Minute Book Marketing Tactics for Busy Authors

Raise your hand if you’re an author who has ever complained that you don’t have enough time to market your books. After all, you’re too busy writing, right? While making time for larger book marketing efforts is a requirement and reality of self publishing today (or any publishing for that matter), there are still plenty of things you can do to promote your book when

When Should Book Marketing Begin?

Many first-time authors don’t spend much time thinking about book marketing until they’ve finished writing their book, perhaps when they’re putting together a book proposal. However, you should think about your book marketing strategy well before getting to that point. “What can I do to market a book that doesn’t even exist yet?” you might ask. Good question. Here are three specific book promotional activities

When Should You Start Your Book Marketing Plan?

When you publish your own book with the intention of selling it, you should always have a marketing plan. One of the biggest mistakes I’ve seen indie authors make is assuming they don’t need one. They just wing it or rely on a low price or a single distribution outlet to cover all of their marketing. Let’s assume you have more hope than that. For

Why Your Books Are Your Best Marketing Tool

Writers of all kinds often say that they love writing but hate marketing. But that’s frequently because they confuse marketing and hard selling — “Buy! Buy! Buy!” In reality, the hard sale is only one small part of marketing and whether you realize it or not you probably market your books every single day. When you set up your author website you were marketing. Every

Book Marketing Begins Before You Write Your Book

Book marketing and book publicity aren’t afterthoughts to writing your book or e-book. You should be thinking about book marketing before you even sit down and begin writing. While pre-launch book marketing efforts are important for all authors, they’re especially vital to indie authors. Because indie publishing means you’re going into business and bringing your own product to market, you can’t afford to neglect the

Pen Names: Do They Help or Hurt Your Book Marketing Efforts?

I was thinking about authors who write under pen names / pseudonyms when publishing their books, and how that choice might affect your marketing. Are they an added benefit? Do they make marketing more difficult for you? I’d love to have some authors share their thoughts here on why they chose to either write under their own name or a pen name, and looking back

The Ethics of Character Blogs to Promote Your Books

For one of the books I’m working on, I’ve thought about launching a character blog before I either pitch to publishers or decide to self-publish. I’d like to explore the potential ethical issues of a character blog and see what others here think about them. What is a Character Blog? A character blog is a blog authored by a fictional character – in this case,

Book Promotion Tools That Come Directly From Your Book

You may remember that not long ago I was talking about Karen Wiesner’s First Draft in 30 Days. Well, she has a new book coming out in September, and I wanted to share a few of the tools she’s using for online book promotion during the pre-launch phase. The book is called From First Draft To Finished Novel. As far as I’m concerned, from the

Identifying the Target Market for Your Book

Before you can think about promoting your book, you have to identify your target market – the people most likely to buy your book. Why? Because if you don’t properly target your audience, you’ll waste time and money on ineffective marketing or promotional tactics. Planning is as important in marketing a book as it is in marketing a business. On top of needing to know

Why Timing Matters When Marketing Your Book or E-book

Time really is money when it comes to choosing the best time to publish your book or e-book. If you time your book’s release well, you can get more publicity and build more sales. Here are some of the reasons why the timing of your book or e-book’s release can be important in your book marketing efforts: You can take advantage of industry issues in

Book Marketing Author Interview: Kristen Fischer

Kristen Fischer, self-published author of Creatively Self-Employed, is one of the more effective authors that I’ve come across when it comes to using blogs as a marketing and PR tool to promote a book. Find out how she embraces the DIY style of book marketing with CSE and her upcoming book through Super College LLC. What can you tell us about Creatively Self-Employed to give

Book Marketing Author Interview: Dee Power

Dee Power is the co-author of several projects from traditionally-published books to self-published books to e-books. I’ve interviewed Dee during a live interview on my old BlogTalkRadio show on the subject of writing and marketing e-books, but in this interview I had a chance to pick her brain about marketing all three of these types of publications. Find out how she does it and what

Book Marketing Author Interview: Hannah Stone

I had the opportunity to talk to Hannah Stone, the self-published author of two books on pregnancy loss, Forever Our Angels and Remembering Our Angels, about marketing her books. Hannah’s insights give you a look not only into promoting self-published books, but also how to market to a narrower niche audience and how to build interest and confidence in your work before your book is

Book Marketing vs Book Publicity: What’s the Difference?

Working in PR, I’m constantly exposed to the misconception of a lot of people that marketing and PR are essentially the same thing. Others will mistakenly tell you that PR is a component of marketing, which is also wrong. While marketing and PR often work towards similar goals, and sometimes make use of similar tools, they’re actually two entirely different disciplines. Book publicity would be

Book Marketing Author Interview: Tammy Powley

For our first book marketing author interview, I talked with author / blogger / jewelry guru Tammy Powley about her now somewhat unusual experience with book marketing: publishers who do the bulk of the work. While publishers increasingly expect authors to be more hands-on with their book publicity and marketing efforts, they do still play an important role with many authors (even if just trying