Weekend Reading: Author Branding

This week’s “weekend reading” collection is a follow-up to the last podcast episode, covering branding for writers. Enjoy! How Your WordPress Blog Can Build Your Author Brand By Bob Dunn at BobWP.com If you still aren’t sure what branding is, or how it applies to you as an author, this post is a good place to start. It guides you through some of the most

Branding Tips for Writers (Podcast)

The latest episode of the writing podcast is up. This episode is all about branding for writers. It covers: Basic branding tips for writers Copyright concerns over sharing excerpts to your book to generate reader interest A tool to help you come up with better, brandable domain names for your professional website or blog View the show notes or listen below.

Merging or Moving Your Website or Blog: When is it Worth It?

Should you merge two of your blogs into one? How about combining your professional site and niche blog that are currently on different domains? Is it time to simply change the domain of your site for branding reasons? I’ve gone through a lot of site mergers and re-branding efforts over the years, and I’m going through another one right now. Today let’s talk about making

In Business, Imitation is Far From Flattery

Market research is important. You should always know what your competition is doing, because it gives you insight into your market. But copying successful formats and strategies is not generally the way to succed for yourself. Imitation may occasionally be the sincerest form of flattery, but not in business. Jessie Fitzgerald asked me on Twitter today if I owned AllFreelanceBlogging.com. I don’t, but I joked