Weekend Reading: Market Research for Freelance Writers

If you want to succeed as a freelance writer, you need to have a plan. It’s a point frequently driven home here. But how do you get to that plan? How do you know what strategies are most likely to work? How do you know what your target clients really want? How, exactly, are you supposed to know what to do? Before you come up with a business

Gamification: Make Freelance Writing More Fun

In the comments on a previous post about loving your work, Anne Wayman mentioned that she wanted to try to turn some of her marketing into a game. That’s something I try to do with my daily work as much as possible too. So I thought it might be fun to look at gamification and how you can gamify your freelance writing work. Gamification doesn’t have to

What sets you Apart from other Writers?

As you continue to market your services, you will receive many of the same questions from potential clients. You are sure to hear the following from time to time: What sets you apart from other writers? Why should I hire you instead of another freelancer? These are legitimate questions – and you need to have legitimate answers. If you are unprepared for the above questions,

In Business, Imitation is Far From Flattery

Market research is important. You should always know what your competition is doing, because it gives you insight into your market. But copying successful formats and strategies is not generally the way to succed for yourself. Imitation may occasionally be the sincerest form of flattery, but not in business. Jessie Fitzgerald asked me on Twitter today if I owned AllFreelanceBlogging.com. I don’t, but I joked

Freelance Writers: How to Make Your Own "Dumb Luck"

No doubt you’ve stumbled across a competitor at some point and thought “how is this person even in business?” Their credentials aren’t as solid as yours. Their samples are terrible (or they don’t seem to have any to speak of). Their professional site is so dated that it needed to retire a decade ago. Given those things, why are they ranking #1 in the search