We’ve talked about book marketing here, but e-book marketing has been relatively neglected. So today, in honor of the recent launch of my own new e-book, I’d like to talk about e-book marketing after the launch phase. I’m the first to admit I didn’t put nearly enough effort into pre-launch marketing for my new release – the Web Writer’s Guide to Launching a Successful Freelance
As far as I’m concerned, the answer is yes. If you’re trying to sell your e-book (as opposed to giving it away for free), I’d recommend using affiliate marketing (having others sell your e-book for you for a cut of the profits). The two biggest mistakes I made with my first e-book were not having it instantly downloadable and not setting up an affiliate program.
E-book marketing isn’t anything particularly unique. It can be much like marketing a website or blog, or like marketing a physical product (if anything, it’s like a combination of the two). When marketing your e-book(s), keep some of these marketing tools and tactics in mind: Your Sales Letter / Sales Page You have to have some kind of sales page that tells prospective buyers what
Time really is money when it comes to choosing the best time to publish your book or e-book. If you time your book’s release well, you can get more publicity and build more sales. Here are some of the reasons why the timing of your book or e-book’s release can be important in your book marketing efforts: You can take advantage of industry issues in
I see a question asked repeatedly by writers and webmasters… “How can I market my e-book?” Well for starters, that’s something you should have thought about before writing it, now isn’t it? But OK… you’ll see the same responses surface each time: Launch an affiliate program. Write a long sales letter. Get testimonials. Submit to article directories. Start a newsletter. Use pay-per-click ads or other