Personal Branding for Freelance Writers: Social Media Dos and Don’ts (Podcast)

Last week’s podcast is now up. If you aren’t subscribed yet, you can listen from the show notes page (or directly via SoundCloud). In this episode I pick up on my conversation with Dann Alexander, having answered another of his questions in Episode 18. This time Dann wanted some social media dos and don’ts when it comes to building your personal brand as a freelance

How to Make Your WordPress Site Mobile-Friendly Fast

On April 21st, just a couple of weeks away, Google is scheduled to roll out a new search algorithm update. This update focuses on mobile searches, and Google will start using mobile-friendliness as a ranking factor. What does this mean? If you get traffic from smartphones (it apparently doesn’t apply to tablet searches), and if your WordPress site isn’t mobile-friendly, you could take a significant

Quick Tip: Use Google Webmaster Tools for Your Writer Website or Blog

Readers and colleagues often come to me with questions about problems they’re having with their websites or blogs. In some cases, such as sudden search engine ranking issues or site indexing problems, one of the first things I tend to ask them is to check Google Webmaster Tools. That’s when I sometimes get the mind-blowing responses of “What’s that?” or “I don’t use that.” Not good. So

Same-Day Delivery, Book Buying Habits, and Indie Authors

The other day I was reading an article about Google working with Barnes and Noble to offer same-day delivery of books in a few locations. It’s no secret that Amazon is also keen on making same-day delivery a reality for more shoppers. And it got me wondering. How might the rise of same-day deliveries affect book buying habits, and how might it affect the business

Do You Stress Each Time Google Unleashes Algorithm Updates?

My inbox has been flooded with newsletters that I subscribe to from SEO, marketing, and Web development sites. And lately all they seem to be talking about is Google. Panda. Penguin. Whatever update they’re rolling out or mucking around with at the moment, it’s always the same cry. “The Internet as we know it is ending! Duck, cover and prepare yourself for plummeting rankings and

Will Google Adsense Breed Distrust in Your Blog's Readers?

Yesterday we talked about Clickbank Ads and how they can be used to monetize a blog or website. Ironically, this morning an email went out to Adsense publishers regarding changes to the types of ads they’ll be showing. You can read parts of that email below: We’re writing to let you know about the upcoming launch of interest-based advertising…. Interest-based advertising will allow advertisers to