Weekend Reading: Market Research for Freelance Writers

If you want to succeed as a freelance writer, you need to have a plan. It’s a point frequently driven home here. But how do you get to that plan? How do you know what strategies are most likely to work? How do you know what your target clients really want? How, exactly, are you supposed to know what to do? Before you come up with a business

Book Marketing Plans: Keep Market Research Simple

Market research is an essential step in creating a book marketing plan. But it doesn’t have to be as scary, dull, or time-consuming as you might think. You can’t afford to ignore it. So why not keep it simple? In this post, my goal is to help you do just that — simplify market research for your book marketing plan by helping you focus on

Freelance Marketing – Market Research and Planning

This week we’re running a five-post series for writers looking to leave content mills like Demand Media Studios behind them. Yesterday we took a look at three types of freelance writing jobs you can pursue, starting today. If you’re considering a change to grow your business, you should start there and narrow down your specialty area. Once you have a freelance writing specialty in mind,

When Should You Start Your Book Marketing Plan?

When you publish your own book with the intention of selling it, you should always have a marketing plan. One of the biggest mistakes I’ve seen indie authors make is assuming they don’t need one. They just wing it or rely on a low price or a single distribution outlet to cover all of their marketing. Let’s assume you have more hope than that. For

Book Marketing Begins Before You Write Your Book

Book marketing and book publicity aren’t afterthoughts to writing your book or e-book. You should be thinking about book marketing before you even sit down and begin writing. While pre-launch book marketing efforts are important for all authors, they’re especially vital to indie authors. Because indie publishing means you’re going into business and bringing your own product to market, you can’t afford to neglect the

Freelance Writers: 4 Tips for Better Understanding Your Target Market

If there’s one thing that can help you earn more through your freelance writing business, it’s understanding your target market. You can’t jump into business blindly and expect to succeed — or at least not excel. Are there cases of dumb luck? Sure. But don’t expect to be one of them. Instead you need to focus on two things: what you’re selling, and who you’re

In Business, Imitation is Far From Flattery

Market research is important. You should always know what your competition is doing, because it gives you insight into your market. But copying successful formats and strategies is not generally the way to succed for yourself. Imitation may occasionally be the sincerest form of flattery, but not in business. Jessie Fitzgerald asked me on Twitter today if I owned AllFreelanceBlogging.com. I don’t, but I joked