Book Marketing Plans: Keep Market Research Simple

Market research is an essential step in creating a book marketing plan. But it doesn’t have to be as scary, dull, or time-consuming as you might think. You can’t afford to ignore it. So why not keep it simple? In this post, my goal is to help you do just that — simplify market research for your book marketing plan by helping you focus on

Book Marketing Plan Basics

Today marks the first day in a week-long blog series on book marketing plans. In addition to sharing some background on what book marketing plans are all about, I’ll also release a few fun tools and resources to help you create your own. Let’s kick things off with a quick introduction to book marketing plans. Who needs them? What can they do for you and

When to abandon your Marketing Plan

All successful freelance writers have a marketing plan. That being said, changes may be needed on a regular basis. Although you do not want to be quick to jump ship, there may come a time when you need to abandon your marketing plan. Here are three times when this makes sense: If your marketing plan has failed you for an extended period of time. Have

What to do if your Marketing Plan Fails

Imagine this: you have been relying on the same marketing plan for several months or longer. Everything you do, for the most part, has been working. But out of nowhere you hit a snag and now nothing is breaking your way. What are you going to do? If your marketing plan begins to fail, don’t panic. Instead, follow these steps: Don’t abort what has worked

Freelance Writer Business Plans: How In Depth Should They Be?

When you first launched your freelance writing career, did you compile a business plan or marketing plan? Do you update it every year? How in-depth are your plans? Do You Need a Business Plan at All? I’m a big believer in research and planning. Without it, it’s impossible to make decisions that are going to give you the best return on the time or money