Media Kits for Writers: A Beginner’s Guide

One of my current projects is assembling a new media kit. As you might know, I have a background in public relations. So I’m keenly aware of the importance of earned media, and have been securing coverage for my clients for quite some time. While I’ve also secured my fair share of coverage for myself, with changing professional ambitions in my future, doing even more

Building Author Visibility Before a Book Launch: A 10-Point Plan

When it comes to book marketing, I frequently mention that promotion is something authors need to think about early — even before your books are published. A part of that is building your author platform and gaining visibility (and an audience of readers anxious to buy your book when it’s released). This year one of my biggest projects involves building visibility under my horror author

Are Freelance Industry Bloggers Stupid? Upwork Seems to Think So

It’s days like these I wish I hadn’t retired Naked PR. If you don’t already know, I used to own a small PR firm, where I was an early specialist in online public relations and social media consulting (before everyone under the sun started thinking they were qualified to call themselves that). Naked PR was my blog where I had a tendency to say things

Your USP: Stand Out From the Freelance Writing Crowd

If you want to move beyond low paying freelance writing jobs, you need a solid marketing strategy. Where many writers go wrong is putting all of their attention on marketing tactics — using social networks, guest posting, or writing query letters for example. While tactics are important, you can never use them to their full potential if you don’t have an underlying strategy and marketing message. That’s

Everyday Marketing for Freelance Writers with Lori Widmer (Podcast)

In this seventh episode of the All Freelance Writing Podcast, I’m joined by guest co-host, Lori Widmer of the Words on the Page blog. We cover: The importance of regular or everyday marketing for freelance writers (along with some simple marketing tactics you can use even if you’re short on time — tip: these could work equally well for indie authors and bloggers) Lori’s e-book,

The 30 Day Marketing Challenge for Writers (Free Tracker)

The New Year is a great time to tackle a new writing challenge. So why not start with a 30 day marketing challenge? The goal of this challenge is to do something to market your writing every day for 30 days. That could mean promoting your freelance writing services. It could mean book marketing. Or it might involve marketing your blog. Here’s a free tracker

Taking a Holiday From Your Blog (Podcast)

  Today marks not only my last working day of the year, but also the last All Freelance Writing Podcast episode of 2014. Episode 5 picks up where episode 4 left off, with more tips on keeping your blog active even while you take a holiday. In this episode I share tips on not only keeping your blog fresh with new content while you take time

Quick Tip: Promote Your Writing With a Monthly Marketing Calendar

Here’s a quick tip about how you can more effectively promote your writing every month, whether that means marketing your freelance writing services, your books, or your blogs. Use a monthly marketing calendar. What’s the Point of a Monthly Marketing Calendar? A monthly marketing calendar gives you an easy way to keep all of your marketing information on one handy sheet of paper. I have

Ten Ideas for Ghostwriting Samples

There are two questions that come up more than any other when I talk to writers about breaking into ghostwriting. The first is: how do I get clients? The second is: how do I show them samples of my work if everything I do is confidential? I find these questions frustrating, because you definitely already know the answers to them. No, really, you do. And

Review of Marketing 365 by Lori Widmer

Lori Widmer is a fellow business writer, and one of my “go-to gals” for all conversations business or writing-related. On her Words on the Page blog, Lori encourages new and experienced writing professionals alike to realize their worth and strive for something better. Lori inspires freelance writers to pull themselves up out of the low pay rut, and to do so through better marketing and networking. Her e-book, Marketing

Relationship Marketing Basics for Freelance Professionals

In our interview with Lori Widmer of Words on the Page about marketing your freelance writing services, Lori emphasized the importance of building relationships and following up with prospects. If you’re one of the many writers who are uncomfortable with the idea of marketing from a direct sales perspective, thinking about marketing in terms of relationships can help you ease into a more effective marketing strategy.

Interview With Lori Widmer on Marketing Freelance Writing Services

There are only a handful of freelance writing colleagues that I turn to on a regular basis to bounce ideas around. Lori Widmer is one of those writers. And one issue where I wouldn’t hesitate to consult her for advice is freelance marketing. Lori comes from a business writing background, but also pursues creative writing projects (currently focusing on poetry). She knows how to adapt

Three Key Words: Always Be Closing

As a freelance writer, there is more to your success than producing high quality content. Even though you may not enjoy the sales and marketing process, it is a big part of achieving your goals. With this in mind, these three words should always be close to your heart: always be closing. In other words, you should always be ready to close a deal. You

When Marketing your Services, Let your Passion Shine Through

One of the main reasons for your success as a writer is your passion. You love what you do and it shows through in your work. Are you able to take this same passion and translate it to your marketing strategy? If so, you will have an easier time generating interest and landing new clients. Here are three ways to let your passion shine through

What is your Biggest Marketing Fear?

For many freelance writers, marketing is not something they enjoy. In fact, this is something they fear for one reason or the next. But why? Why do so many people shy away from this when it could help take their career to the next level? Here are three reasons why some writers avoid creating a detailed marketing strategy: Afraid it won’t work. Let’s face it:

Implementing a Marketing Strategy: Block Off Your Schedule

Like most freelance writers, your primary passion is writing. Makes sense, right? While there is nothing wrong with wanting to spend all your time writing, you cannot afford to overlook the marketing aspects of your business. If you have yet to implement a marketing strategy, there is no better time than now to change your ways. What is holding you back? One of the most

Freelancing: It's Not Enough to Love the Writing

If you’re anything like me, you love to write. If you didn’t, you probably wouldn’t have chosen a career in freelance writing. But it’s not enough to love the writing. You also have to love the work. No freelance writing business will succeed on writing alone. You have to network, market your services, maintain a website or portfolio, and handle basic administrative and financial tasks on a

How to Increase Call Backs from Voicemail Messages

If you spend any amount of time cold calling, you will soon find that your primary targets are not always available to talk. For this reason, you have two options: Call back at a later time and/or date Leave a voicemail message and hope for a return call While there are pros and cons of both options, I always prefer to leave a voicemail message.

Spending Money on Marketing – How Much is too Much?

As a freelance writer, new clients are your lifeblood. The more gigs you land the more money you will earn. Pretty simple, right? Your marketing plan is going to determine how much success you have in this area of your business. While true that some marketing strategies are free, others are going to set you back a few dollars from time to time. This leads

18 Local Prospects You May Not Have Considered To Pitch

When I started freelancing I thought I had to look for gigs far, far away. I live in Italy — a country where freelance is still a synonim for penny-pay— so that might be true to a certain extent, but ‘far away’ is NOT the only place you can go prospecting, much like browsing the Writers Market isn’t the only way you can find markets

The Easy Fifteen-Minute Marketing Plan

You wake up, get that cup of caffeine, go through your morning ritual, then work through your daily ritual of writing. Marketing? Yea, that doesn’t happen because you’re busy. Yet if you have fifteen minutes to play Facebook games, you have plenty of time to locate new clients and more projects. Just fifteen minutes – that’s less time than it takes to run to the

Freelance Marketing – Market Research and Planning

This week we’re running a five-post series for writers looking to leave content mills like Demand Media Studios behind them. Yesterday we took a look at three types of freelance writing jobs you can pursue, starting today. If you’re considering a change to grow your business, you should start there and narrow down your specialty area. Once you have a freelance writing specialty in mind,

Insulate Yourself From Bad Freelance Clients

Do you ever land bad freelance writing clients? Maybe they’re too needy. Maybe they don’t pay on time. Maybe they expect the world while paying next to nothing. These aren’t good clients to have. Yet many freelancers face these situations. You don’t have to. Here are three simple ways you can better insulate yourself from bad writing clients. 1. Be Choosy As a business owner,

How Writing E-books Can Save You From a Low Pay Rut

We’ve talked a lot about using e-books as platform pieces for freelance writers. And we’ve looked at how they can be used as residual income streams to complement your freelance writing work. But they can do more than supplement your writing income. If  you find yourself stuck in a low pay rut, e-books might even be your ticket out. Let’s look at a somewhat extreme

Can you Market yourself too much?

As a freelance writer, you always want to keep a steady flow of work coming in. The best way of doing this is to market your services on a regular basis. It does not matter how you do this, as long as you are comfortable and happy with the results. With this in mind, many freelancers ask the same question: is there any way to

Why Low Paying Gigs Are and Are Not Your Problem

A couple of weeks ago, I got an email from Bright Hub (a content mill I used to write for) inviting me to help them write some 60 titles for a private client commission for about $20 a pop. Another content mill, Demand Studios, recently partnered with USA Today to start providing travel tips for their website.   To some writers, these partnerships and commissions

Organized Marketing

I interrupt this scheduled broadcast (a blog post about organized marketing) to bring you an important message from one of the most valuable teachers a freelance writer can ever learn from: experience. As in over the past few weeks I have experienced the loss of two computers and a hard drive and have had to keep business as usual up. This catastrophic situation was made

A Recent Cold Calling Experience

As you may have noticed by now, I am in the guy at All Freelance Writing who talks about marketing. While most of my posts are tips and how-to articles, I wanted to give some “first hand experience advice” this time around. Last week, I decided to make 25 cold calls to local businesses. Gasp! I am sure some of you get scared even thinking

Associated Content Residual Earnings FAIL

In this series, we personally test traditional online freelance marketplaces to share first-hand experiences and honest assessments of marketplaces and resulting jobs, as many freelance writers turn to these outlets to find writing gigs. You can read all the posts in the series here. A couple of weeks ago I told you about an experiment I was trying with Associated Content’s residual earnings plan. I