Weekend Reading: 5 Posts on Personal Branding

Whether you’re launching a new freelance writing business or wondering why you struggle to attract the “right” kinds of clients in an existing business, your branding is something you can’t afford to ignore. More than that, for most freelancers, your brand is you. Instead of a traditional business brand, you’ll focus on personal branding — where your professional image revolves around who you are, what credentials

Personal Branding for Freelance Writers: Social Media Dos and Don’ts (Podcast)

Last week’s podcast is now up. If you aren’t subscribed yet, you can listen from the show notes page (or directly via SoundCloud). In this episode I pick up on my conversation with Dann Alexander, having answered another of his questions in Episode 18. This time Dann wanted some social media dos and don’ts when it comes to building your personal brand as a freelance

Why I’m Going Back to My Maiden Name

Update: As of May 6, 2016, I’ve finished this process and my name is officially and legally “Jennifer Mattern” again. Chances are good you’ve only ever known me as “Jenn Mattern.” But that’s not my legal name, and it hasn’t been since 2012 when I got married. Soon that will change. I’ve decided to go back to my maiden name. On numerous occasions, I’ve talked with