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Weekend Reading: Author Branding

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This week's "weekend reading" collection is a follow-up to the last podcast episode, covering branding for writers.


How Your WordPress Blog Can Build Your Author Brand

By Bob Dunn at

If you still aren't sure what branding is, or how it applies to you as an author, this post is a good place to start. It guides you through some of the most basic components of creating an author brand, and how you can use your WordPress site or blog to help you do that.

Read the post.

Author Internet Branding Tips 101

By Karen Daniels at

If you want even more specific ideas about what you can do to build your author brand, this is the post for you. There are ten tips here that can nudge you from thinking about your branding to taking action, one small step at a time.

Read the post.

Author Branding Myths We Want to Expel Part 1

By Al Bargen

This post features a good collection of branding-related myths you'll want to be careful to avoid. While I agree with most them, I do have to say that the last "myth" isn't a myth at all. Branding is not only similar to marketing, but it's a key component of both marketing and public relations. These kinds of misunderstandings come about from overly-narrow definitions of what marketing actually is. That said, it's a great post with plenty of other myths you'll want to look past as you build your author brand.

Read the post.

What have you done so far to build your author brand? Tell us about your favorite strategies, tactics, and tools in the comments.


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