Weekend Reading: Author Branding

This week's "weekend reading" collection is a follow-up to the last podcast episode, covering branding for writers.


How Your WordPress Blog Can Build Your Author Brand

By Bob Dunn at BobWP.com

If you still aren't sure what branding is, or how it applies to you as an author, this post is a good place to start. It guides you through some of the most basic components of creating an author brand, and how you can use your WordPress site or blog to help you do that.

Read the post.

Author Internet Branding Tips 101

By Karen Daniels at ZenCopy.com

If you want even more specific ideas about what you can do to build your author brand, this is the post for you. There are ten tips here that can nudge you from thinking about your branding to taking action, one small step at a time.

Read the post.

What have you done so far to build your author brand? Tell us about your favorite strategies, tactics, and tools in the comments.


Profile image for Jennifer Mattern

Jennifer Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has 25 years' experience as a professional writer and editor and over 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience (including web development) and around 18 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

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