Weekend Reading: Content Marketing Tips and Tools

This weekend, let's focus on content marketing tips and and tools for writers. Whether you're using content marketing to promote your blog, book, or freelance writing business, you're bound to learn something new from at least one of these three resources.


Content Marketing Tips: Sage Advice from World Class Writers

By Jimmy Rodela at SocialMediaToday.com

This post compiles content marketing tips from some of the top writers and marketers on the Web including Neil Patel, Pat Flynn, Jeff Goins, and Mark Schaefer. Tips range from adding your own personality and stories to your content to separating the writing and editing processes when creating new material.

Read the post.

17 Stats You Should Know About Visual Content Marketing in 2015

By Jesse Mawhinney at Hubspot.com

While writers play an integral role in any good content marketing plan, words alone aren't enough. This post is a great introduction to the importance of visual elements in content marketing. And it should give you some ideas about how you can spice up your content with images, video, and more.

Read the post.

14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

By Michele Linn at ContentMarketingInstitute.com

You know I love tools -- using them, creating them, sharing them. And this post is full of them. As a few examples, you'll find a content kickoff checklist, a readability checklist, and a content curation scorecard.

Read the post.

Do you have any favorite content marketing tips or resources to share? Tell me about them in the comments. Looking for types of content you can incorporate into your own content marketing strategy? Don't miss my post (with free download), 41 Types of Content to Promote Your Business.

Profile image for Jennifer Mattern

Jennifer Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has 25 years' experience as a professional writer and editor and over 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience (including web development) and around 18 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

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4 thoughts on “Weekend Reading: Content Marketing Tips and Tools”

  1. All sound awesome Jennifer but #1 sounds like a real gem! So many of my mentors over there, from Neil, to Jeff, to Pat, they are all up my alley. Gotta bookmark that one because I’m still wrapping up my 7,000 word, storytelling post for this week 😉

    Thanks for the share and keep on inspiring!


  2. I admire you all guys who are capable of write long posts over 2000 words. I have been blogging for threee years, but still didn’t managed to wrote over 2500 words long post. I am always trying to beat that number but I don’t want my post being without any meaning. Just pumping the words. Will check your list – and hoping to get new ideas. Matija

  3. Hye..Jennifer..
    I really like your article…Keep up the great work…
    Thank you for writing a helpful post. This article hit me right at a moment when I’ve been thinking of honing my content marketing strategy edge. I focus on being a really good writer, but now I want to be able to help clients get more of what they want — as you noted, traffic, links and leads.Your article is so informative…
    Keep posting buddy!!!
    Have a nice day ahead!!!!


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