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It's no secret that I'm a supporter of choosing a specialty as a freelance writer. Whether you choose your specialty based on niche expertise or you choose to specialize in a type of writing you excel at, you immediately gain a marketing advantage.

Specialists are seen as more authoritative, and clients will often pay them more for that very reason. They want your credibility and authority to represent them. They pay more for expert knowledge in a niche or a solid history of results in a certain type of writing (like conversion stats for sales copywriters).

Do you have a freelance writing specialty yet? If so, you're well ahead in the game. But if you don't, why not consider it this weekend and see if it's time for a change? After all, we're nearing the end of the first quarter. It's the perfect time to start reevaluating our businesses.

If nothing else, consider reading these resources during your downtime. Perhaps they'll spark some new ideas.

Now it's your turn. Why did you choose your specialty as a freelance writer? And if you haven't chosen one (or more than one) yet, why not?

Thanks for sharing!
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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She runs numerous websites & blogs including All Freelance Writing, NakedPR.com, and BizAmmo.com.

Jenn has 18 years experience writing for others, around 13 years experience in blogging, and over 10 years experience in indie e-book publishing. She is also an Active member of the Horror Writers Association.

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