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Freelance Writer Profile

Content Writer Extraordinaire

Name: Dan Ulloa

Type of Writer: Blogger / Web Content Writer

Location: New Jersey

Rate Type: per hour

Average / Typical Rate: $50 - 100

My Website / Portfolio: http://xcelsiorcomms.com

Profile Summary


With my experience in writing and creativity, you’ll be happy to have me!

As a Freelance Writer, I have successfully increased traffic by creating compelling web content, press releases, social media, and white papers for nonprofits and small businesses.

In the cannabis industry, I have been successfully covering the politics and nuances of legalization across the country, the industry’s progress, and emerging start-ups for online publications and company blogs.

In addition, in a public relations capacity, I’ve secured press successfully for political candidates, nonprofits, and small businesses in newspapers, radio, and local TV news.

Currently, I serve as Vice President for Communications of the Latino Action Network, a New Jersey-based nonprofit in a volunteer capacity.

Experience / Education / Qualifications


Xcelsior Communications East Brunswick, NJ
Owner 12/2016-Present
Covered ramifications of cannabis legalization and regulations along with small businesses, and start-ups in the industry for online news sites
Investigate issues with larger cannabis companies which increase web traffic
Interview sources and persist with follow up questions
Research issues thoroughly, analyze date, interview sources, and proofread articles
Tweeted stories using hashtags which increased views
Optimize for SEO by researching & including keywords, meta descriptions, subheadings, links, tags, and alt text for pictures, and utilize Yoast to maximize SEO
Analyze WordPress and Mailchimp databases to understand the audience and increase readership
Manage weekly newsletter for clients
Tweak social media campaign based on Google Analytics
Implement public relations strategy which secures press for nonprofits and small businesses
Devise and implement a communications strategy for political candidates

John Dyce for State Representative Lisbon, OH
Campaign Manager 08/2016-11/2016
Developed and executed campaign message for candidate who outperformed Clinton by 3%
Blasted releases which generated newspaper coverage and local NBC mention
Improved field operations by coordinating with county candidates which maximized efficiency
Coordinated press conferences with Leadership which improved name recognition
Improved crowd reception at public events by researching policies and editing candidate’s speeches
Recruited, trained, and managed 38 volunteers who knocked 16,380 doors and made 7,241 phone calls
More than quadrupled Twitter following and increased MailChimp listserv by 8%

INR Tracker LLC Bayonne, NJ
Communications Manager 04/2015 to 07/2016
Developed marketing strategy and wrote press releases which promoted healthcare website
Updated firm's blog using SEO best practices via WordPress, analyzed metrics, and managed social media which doubled traffic

Various Publications New Brunswick, NJ
Reporter 01/2011-04/2015
• Wrote articles on state, county, and municipal government housing, economic and health policies
• Developed sources, met deadlines, and promoted content on social media which increased web traffic by 15%

George Washington University
Master’s degree; Legislative Affairs- May 2013
Syracuse University
Bachelor’s degree; Political Science, English minor- May 2009

How to Contact Me


dan@xcelsiorcomms@gmail.com
(908) 421-1422