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Freelance Writer Profile

Content Writer Extraordinaire

Name: Daniel Ulloa

Type of Writer: Blogger / Web Content Writer

Location: New Jersey

Rate Type: per hour

Average / Typical Rate: $50 - 100

My Website / Portfolio: http://xcelsiorcomms.com

Profile Summary


With my experience in writing and creativity you’ll be happy to have me!

As a Freelance Writer, I have successfully increased traffic by creating compelling web content, press releases, social media, and white papers for nonprofits and small businesses.

In addition, in a public relations capacity I’ve secured press successfully for political candidates, nonprofits, and small businesses in newspaper, radio, and local TV news.

Currently, I serve as Vice President for Communications of the Latino Action Network, a New Jersey-based nonprofit in a volunteer capacity.

Experience / Education / Qualifications


Xcelsior Communications Belleville, NJ
Principal 12/2016-Present
Produce web content, PR pieces, and social media for small businesses and nonprofits
Manage weekly newsletter for client
Improve website using WordPress including format, content, and uploading photos
Tweak social media campaign based on Google Analytics
Implement public relations strategy which secures press for nonprofits and small businesses
Devise and implement communications strategy for political candidates
Research technical information for clients including grant-making process for funding

Edison Democratic Organization Edison, NJ
Outreach Director 09/2017-11/2017
Recruited and managed 72 paid canvassers and 4 volunteers who knocked 16,332 doors and made 3,941 phone calls which re-elected Mayor by 58%
Edited mass mailers sent to voters to increase public support
Trained Organizer in database management
Maintained databases and provided administrative support

John Dyce for State Representative Lisbon, OH
Campaign Manager 08/2016-11/2016
Developed and executed campaign message for candidate who outperformed Clinton by 3%
Blasted releases which generated newspaper coverage and local NBC mention
Improved field operations by coordinating with county candidates which maximized efficiency
Coordinated press conferences with Leadership which improved name recognition
Improved crowd reception at public events by researching policies and editing candidate’s speeches
Recruited, trained, and managed 38 volunteers who knocked 16,380 doors and made 7,241 phone calls
More than quadrupled Twitter following and increased MailChimp listserv by 8%

INR Tracker LLC Bayonne, NJ
Communications Manager 04/2015 to 07/2016
Developed marketing strategy and wrote press releases which promoted healthcare website
Updated firm's blog using SEO best practices via WordPress, analyzed metrics, and managed social media which doubled traffic

Various Publications New Brunswick, NJ
Reporter 01/2011-04/2015
• Wrote articles on state, county, and municipal government housing, economic and health policies
• Developed sources, met deadlines, and promoted content on social media which increased web traffic by 15%

George Washington University
Master’s degree; Legislative Affairs- May 2013
Syracuse University
Bachelor’s degree; Political Science, English minor- May 2009

How to Contact Me


Xcelsiorcomms@gmail.com
(908) 421-1422

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