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Weekend Reading: 5 Posts on Personal Branding

Whether you’re launching a new freelance writing business or wondering why you struggle to attract the “right” kinds of clients in an existing business, your branding is something you can’t afford to ignore. More than that, for most freelancers, your brand is you. Instead of a traditional business brand, you’ll focus on personal branding — where your professional image revolves around who you are, what credentials … read more

Reader Question: Blogging to Promote Your Freelance Writing Services

Having a client-focused blog on your freelance writer website is a great idea. That’s especially true if you’re new to freelancing and need a boost in search engine and social media visibility. But what kind of blog should you run on your professional site? Should you share tutorials? Advice? News? Or should you take a more personal approach with storytelling? That’s what Meghan Coughlin wanted to know … read more

Pen Names and Gender Anonymity (Podcast)

This week on the All Freelance Writing Podcast, I tackle a question from Jeremy Tarrier. He was curious about how a writer might protect gender anonymity when writing under a pen name (or if it’s really even a problem). Listen now. This was an interesting topic for me because I actually have the opposite problem: I write under an ambiguous pen name that could easily … read more

Building Author Visibility Before a Book Launch: A 10-Point Plan

When it comes to book marketing, I frequently mention that promotion is something authors need to think about early — even before your books are published. A part of that is building your author platform and gaining visibility (and an audience of readers anxious to buy your book when it’s released). This year one of my biggest projects involves building visibility under my horror author … read more

How to Boost Your Writing Income Before the End of the Year

This post was originally published on November 13, 2015 and has been updated and expanded. We’re kicking off the year-end holidays in the U.S. today with Thanksgiving, which leads into the unofficial start of the holiday shopping season. That’s great for retailers. But did you know it can also be great for you as a writer? Even though the New Year will be here before you know … read more

Quick Tip for Indie Authors: Create Your Own Media List

If you’ve ever distributed a press release to promote one of your books, chances are you did it wrong. It’s not your fault if you did. I’ve seen all the nonsense authors are exposed to online. This ranges from claims that press releases never work unless you’re already famous (utter BS) to “advice” that equates to spamming your press release to every free distribution website you … read more

Quick Tip: Look Beyond Your Bubble for Freelance Writing Advice

Last week Paula Hendrickson wrote a great guest post for Lori Widmer’s blog on vetting writing experts. This topic is near and dear to my heart because I’ve had more new writers come to me looking for help after taking horrible advice from pseudo experts than I can count. I feel for those writers. It’s easy to get sucked in because some of these charlatans are masters … read more