18 Years working for global brands. Zero BS Copywriting + Storytelling That Sells
Name: Trina Martirez
Type of Writer: Business Writer / Copywriter
Location: Australia
Rate Type: per hour
Average / Typical Rate: $100 - 250
My Website / Portfolio:Â http://www.trinamartirez.com
Profile Summary
Business Copywriter | Brand Strategist | Content That Performs
I help brands turn ideas into sharp, strategic copy, whether it’s for websites, email funnels, thought leadership, name studies, or sales pages. I have 18 years of experience in me, working across global markets. I’ve written for major FMCG, retail, beauty, home care, health, and start-up brands, blending creativity with commercial insight.
From product storytelling to B2B content that actually gets read, I craft messaging that’s clear, compelling, and conversion-focused. I’ve led creative teams, shaped tone of voice guidelines, and delivered content that not only sounds good, but works.
If you’re after performance-led business writing with a human touch, I’m your go-to copywriter.
Experience / Education / Qualifications
With 18 years of global experience in advertising and content, I’ve worked as a Creative Lead, Copywriter, and Brand Strategist across Australia, Southeast Asia, the US, and the UK. I’ve led campaigns for Unilever (Dove, Vaseline, Lux, Pond’s), Baby Bunting Australia, and Melbourne-based supplement startup AgeMate, developing high-performing content across digital, social, email, and web.
My background includes leadership roles in top agencies like Ogilvy, Publicis, DDB and BBDO, where I managed creative teams and delivered cross-market campaigns that blended sharp messaging with strong results. I specialise in brand voice, performance copy, SEO writing, and content strategy.
Degree: BA in Behavioural Science (Organisational Systems and Development Management)
How to Contact Me
Email me at onetwotrina@gmail.com