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Freelance B2B Content Writer and Editor
Name: Kathleen Hesketh
Type of Writer: Business Writer / Copywriter
Location: Hartford, CT area
Rate Type: per hour
Average / Typical Rate: $50 - 100
My Website / Portfolio: http://www.conceptsandsolutions.net
Profile Summary
I am Kathleen Hesketh, creator of content that helps businesses educate their consumers, establish their identity, and of course, sell.
With a widely varied background, I've created content on a variety of topics, from the serious to the lighthearted:
Insurance
Healthcare
Life sciences & pharmaceuticals
IT services
Travel
Plastic surgery
Pets
And more
A favorite project of mine was writing killer blog posts for an a solution provider in the insurance industry. Our goal was to generate a buzz around market trends and to introduce innovative solutions. The blogs I created got people talking and helped to establish the company as a knowledgeable thought leader.
Another really great project was focused on the life sciences industry. A leading advisory firm needed to create thought leadership pieces and an article aimed at helping pharmaceutical companies understand and navigate some pressing industry trends. They knew what had to be said, but relied on me to devise the best way to say it.
There is one thing I've learned in creating hundreds of pieces of content. No matter who you are, the business you represent, or the industry you serve, everyone has an original story to tell, and that's what engages and inspires your audience. When content falls short, it's because it fails to communicate the unique message and details that make a business story compelling.
So, whether you're looking for someone to create your next stellar blog, white paper, article or even email, I'm here to help. And even if you've already crafted your content and want some editing advice, I can do that too. Writing and designing is what I love and working with the many businesses that I serve is what makes my journey as a writer great.
Experience / Education / Qualifications
Concepts and Solutions
Owner and Lead Writer
January 2009 – present
Employ strong research, writing, storytelling and editing skills to produce a wide range of content in support of business organizations:
Seconds-to-go January 2017 – present
Blog articles dedicated to last minute travel.
BOLT November 2015 – present
Create thought leadership, brochures and blog posts to promote the company’s insurance IT platform
PwC July 2014 – present
Work with custom white papers and focus articles (pages 8-9) aimed at raising awareness on
industry-pressing topics in the life sciences and healthcare space. Edit and revise quarterly
reports and sales pieces.
Practice Enhancement Specialists August 2014 - present
Work with senior leadership on promotional emails designed to generate awareness of
consulting solutions aimed at top plastic surgery practices. Also create promotional email
content and html graphic designs for select plastic surgeons to bring greater awareness of
practice offerings to client database.
Beneath the Sheaths Equine Sheath Cleaning
Created web content for an equine-services related website designed at educating horse
owners and promoting services.
Katalis Solutions
Fulfill a broad range of content needs for clients marketing IT solutions.
HfS Research
Work with event teams, creating copy and design for materials related to a series of
executive forums covering a two-year time period, including invitations, event guides,
signage and promotional resources.
Madeleine and Associates
Develop content and designs for event-related email campaigns.
Genpact
Senior Manager and Vertical Content Marketing Specialist
December 2009 – June 2014
Reporting directly to the vice president of North American marketing, supervised the
content initiatives for specific industry offerings of a multi-national business process
management firm, acting as writer and chief content editor for multiple industries.
• Acted as chief manager and editor of multiple content solutions directed at senior
leaders in the financial services, insurance, and healthcare industries
• Established best practices for content creation, including opportunities for
repurposing, enabling faster execution and use of materials
• Promoted organizational services and solutions by promoting discussion on a wide
range of topics through the creation of various content pieces, including articles,
white papers, blog posts, and emails
• Utilized strong creative style, along with a working knowledge of Photoshop,
Illustrator, InDesign and PowerPoint, to produce strong and varied ad, sign, email,
brochure and presentation designs and layouts
Education
Brigham Young University, Provo, UT
BA 1990
Interior Design
Continuing Education
Creative Writing 100
Fiction Writing Workshop
Certified Adobe Illustrator Training
Certified Dreamweaver Training
How to Contact Me
khesketh@conceptsandsolutions.net
NOTE: My emphasis is on featuring freelance writers who charge professional rates. I set limits on rates accepted here (no less than $50 per article / per page / per hour), so you don't have to worry about getting lost in a sea of extremely low-priced writers like you do in the all-too-common "race to the bottom" bidding marketplaces.
Information for Clients
Are you tired of being bombarded with pitches from unqualified writers when you advertise on classified or bidding marketplaces? If you're looking to pull your next writer from a more professional pool, look no further.
The All Freelance Writing Freelance Writer Directory features only experienced professionals. You can browse their profiles below by category or search for any keyword related to your project and use the contact information each writer provides to discuss project details with them. (Note: All Freelance Writing allows writers to advertise their services, but is in no way involved with the hiring process or client-freelancer relationship beyond that.)
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Information for Freelance Writers
Most high paying freelance writing jobs are never publicly advertised. Clients frequently search for qualified writers independently. They find writers through referrals. Or they receive direct queries. Help those clients find you with a listing in our professional freelance writer directory.*
If you're looking for advertised gigs in the meantime, consider browsing my freelance writing job board, where I post ads direct-from-clients as well as curate ads from other sources (the vast majority featuring pay information so there's no guessing before you take the time to apply).