Whether you're interested in staying in touch with freelance writing prospects, your blog's readers, or readers of your books, having an email list is a smart idea. But what you send to your email subscribers is as important as building your list. That's what keeps subscribers interested, and it's that email marketing copy that converts casual readers into buyers, community members, or whatever else you're hoping for.
So for this week's weekend reading, let's take a look at a few resources that can help you improve your email marketing copy.
The 9 Must-Have Components of Compelling Email Copy
By Corey Eridon at Hubspot.com
If you're new to writing email marketing copy, this post is a great introduction. It covers key issues such as writing actionable subject lines, the importance of segmentation, focusing on benefits versus features, and including effective calls to action.
The "4 Ps" of Persuasive Email Copywriting
By Jack Price at GetResponse.com
This post emphasizes the importance of structure in your email marketing copy, and why you should focus on the "4 Ps" of persuasion: promise, picture, proof, and push.
75 Resources for Writing Incredible Copy that Converts
By Chloe Mason Gray at KISSmetrics.com
This one is pretty self-explanatory. It's a resource collection covering blog posts, courses, e-books, and more. Some are free. Some are not. You're bound to find something here that can help you address your most pressing copywriting concerns, including improving your email copy.
Do you have an email newsletter yet? Tell us how email marketing has worked out for you so far, and what you'd like to change or improve, in the comments.