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Weekend Reading: Email Marketing Copy

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Whether you're interested in staying in touch with freelance writing prospects, your blog's readers, or readers of your books, having an email list is a smart idea. But what you send to your email subscribers is as important as building your list. That's what keeps subscribers interested, and it's that email marketing copy that converts casual readers into buyers, community members, or whatever else you're hoping for.

So for this week's weekend reading, let's take a look at a few resources that can help you improve your email marketing copy.

Enjoy!

The 9 Must-Have Components of Compelling Email Copy

By Corey Eridon at Hubspot.com

If you're new to writing email marketing copy, this post is a great introduction. It covers key issues such as writing actionable subject lines, the importance of segmentation, focusing on benefits versus features, and including effective calls to action.

Read the post.

The "4 Ps" of Persuasive Email Copywriting

By Jack Price at GetResponse.com

This post emphasizes the importance of structure in your email marketing copy, and why you should focus on the "4 Ps" of persuasion: promise, picture, proof, and push.

Read the post.

75 Resources for Writing Incredible Copy that Converts

By Chloe Mason Gray at KISSmetrics.com

This one is pretty self-explanatory. It's a resource collection covering blog posts, courses, e-books, and more. Some are free. Some are not. You're bound to find something here that can help you address your most pressing copywriting concerns, including improving your email copy.

Read the post.

Do you have an email newsletter yet? Tell us how email marketing has worked out for you so far, and what you'd like to change or improve, in the comments.

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has over 20 years' experience as a professional writer and editor and 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 18 years' professional blogging and web publishing experience (including web development) and around 16 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

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