All Freelance Writing Weekly Roundup: May 18, 2012

By on May 18th, 2012

For our first weekly roundup on my return to work, I’d like to do something a little bit different. Rather than feature forum discussions and blog posts from elsewhere, this week I’d like to give thanks to all of those wonderful folks who kept the blog going and the conversations growing here at All Freelance Writing in my absence — with an extra special thanks to regular contributor Rebecca Garland for monitoring and approving your comments during that time.

Let’s look back on all of our recent guest post contributions and recent posts from our regular All Freelance Writing team to make sure you didn’t miss anything.

Thank you so much to all of our recent guest contributors and regular contributors for their fantastic and thought-provoking content.

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7 Ways to Double What You Get Done Each Day

By on May 16th, 2012

Very little hurts a freelance writing business as much as poor productivity. For example, if you feel too overwhelmed with client work, you might run out of time to seek out new clients (leading to a later lack of work). Or you might get so caught up in writing that you neglect important administrative duties. Or you might just work so many hours that you push yourself to burn out.

I used to fall into that last group. I’d work 60 to 80 hours a week early on in my writing and PR consulting business. And the work I loved started to turn into something I hated. By the time Monday mornings would roll around, I was just starting to relax from the weekend. And then it was back to the daily grind. It was no way to live.

There was an important lesson I had to learn the hard way — productivity is king when you’re your own boss. There’s no one there to ride you when things aren’t getting done. I worked hard to increase my productivity and more than double the amount of work I could get done in a day.

The result? I stopped working 60+ hour weeks. I started working only four days per week, taking off every Friday so I had plenty of time to unwind. And in my 28 working hours per week, I got far more work done and I made more money. Best of all, I started to love my work again.

That’s not to say I never slip. When other things monopolize my time, I still get behind on work projects (like the last couple of months when I was settling into my new place and trying to plan a wedding). Now I’m getting back to normal and the weight is finally starting to lift again. I just had to get back to the fundamentals that helped me increase my productivity in the first place so I could get more done and stress less.

You can do that too! If you’re feeling overwhelmed trying to run a successful freelance business, or you just don’t feel like you have the time to do what you need to do in order to grow, try these tips. They’re some of my favorite tactics for increasing productivity and getting much more done every day.

1. Keep a Task List

I’m a huge fan of to-do lists. I keep both a daily one and a weekly one, and calendars help if I have monthly deadlines to keep track of. There’s just something about checking off completed tasks that motivates me to get things done. I keep hard copy lists for this very reason (on various sized index cards). You can use those, paper, a white board, your smartphone, or a computer document. Do whatever works for you.

2. Streamline

I run a lot of websites, and that means there are a lot of administrative tasks to deal with. They don’t take long, as long as I streamline them. For example, I open a bunch of blog admin windows at the same time. Then I go to each tab and eliminate spam comments and approve valid ones. Then I run any plugin or WordPress updates that have to be run. Rather than doing all of this for each site separately, I do one task at a time for the whole bunch. The process is faster, because I don’t have to change the thought process as often. See if there are things you can streamline.

3. Race the Clock

When I’m really feeling unmotivated, I try to make work feel more like a time management game. You can too. Race the clock by setting a timer (I use the one at e.ggtimer.com). You can set it for any period you want. Personally I do best using the Pomodoro technique — 25 minutes working, then a five minute break (and longer breaks between every four-session block). You might just be amazed at how much you can get done in 25 minutes when you fully focus on the task at hand.

4. Outsource

Can’t do it all yourself anymore? Then it’s time to outsource. I’m a big fan of the DIY approach. But sometimes it just isn’t feasible. Spending money to hire help can leave you with more time to do the real income-generating work (meaning even though you spend more, you still make more). For example, you might outsource your blog comment management, your social media promotion, market research tasks, email marketing, proofreading, or website administration.

5. De-Clutter

Clutter can involve more than a messy desk (which itself can be a productivity killer — and which I’m sometimes guilty of myself). You might also have a problem with virtual clutter — an unruly inbox, easy access to too many social media sites, or too many blogs in your feed reader. These things become distractions. Find a way to get them under control. For example, you might limit your email to the start and end of your work day. Or you might set aside social media and blog reading time for certain times of the day (even during your Pomodoro breaks if you use the “race the clock” tip above).

6. Tackle Tiny Tasks

Sometimes productivity issues stem from a task feeling overwhelming. So we can procrastinate. Try to break things down. For example, I have a weekly blogging contract with one of my regular clients. To think about the work on a weekly basis would make my head spin. So I break his work down on my to-do list into individual posts. I get to check off all the little tasks, which motivates me towards finishing the big one — the weekly contract. I do similar things with white papers and e-books that I write for clients, breaking them into things like the outline, research period, each section or chapter’s draft, and then proofreading for example.

7. Take a Break

This might be the last thing you think you should do if you’re trying to get more done in a day. But it’s probably the most important tip I can give you. I didn’t more than double my output in the past because of all the little tricks I’ve already mentioned. Oh, they helped. But they would have been useless had I not also gotten more downtime.

That was why the four-day work week led to bigger and better things. I got to de-stress in between bouts of work. I wasn’t getting that before. And now it’s an integral part of every day. If I need a break, I take one. It’s better to take a nap for 30 minutes and come back fresh than it is to stare at your screen for an hour because you really don’t want to be there. That’s not to say you can be undisciplined. You have to have limits. But breaks prevent burn out. And if you let yourself hit that burn out point, you can kiss any semblance of productivity goodbye.

What kinds of things have you done to improve your productivity as a freelance writer so you can get more done every day? What’s worked the best and what didn’t work for you? If you tried any of these things in particular, how did it go? Share your thoughts in the comments.

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5 Big Reasons Why You Want to be a Freelance Writer

By on May 15th, 2012

By: Kari Jenkins

Have you ever dreamed of waking up on a Monday morning full of sun glitter, stretching into a sprightly grin that even makes your cat look grumpy, and boomeranging out of bed with the fervent amusement left to three-year-olds on Pop Rocks? I know, it seems like a distant reverie that you could ever be that…happy.

Instead, how did your Monday morning play out? Was it damp and dark when you limped out of bed? Did you ransack the bottom of your closet for a tangled piece of clothing to stumble into while sponging fleshy cereal down your throat with kamikaze shots of coffee? Did you manage to get into your car, maneuver down the assembly line of street along with the cluster of other slack-eyed drivers and steer through the concrete artery of highway just to park in the same space as you did last week? Do you remember how you arrived at your job today or can you navigate it while your brain hibernates in the back seat?

I am here to tell you to pick your brain up and put it back into your happy head. If you have ever wanted something more for yourself, a life that rejuvenates you and makes you excited to be alive, then keep reading. These are the delicious reasons why you want to be a freelance writer:

1. I am my own boss.

While my neighbors scrambled out the door at six-thirty-two this morning, I lingered, still buried in my snuggly blanket dreaming of unicorns and rainbows. Now, I am not saying that being a freelance writer does not require hard work. It does.

But, because I work for myself, I set my own hours. I do not have a watery-eyed, chain-smoking manager breathing on my every move. I do not have to get authorization so I can leave my desk to pee. I never have to fill out a sheet of paper to request an hour to see my daughter win an award at school. I am an adult, and I am responsible, and I treat myself that way.

2. I determine my worth.

Did you ever work for a company that for countless years you toiled in peonage without as much as a thank you, much less a pay increase? Yeah. They were basically notifying you that you are not worth it.

Even worse, did they ever tell you that you should be thankful to have a job? Ouch. How does that make you feel when you step into the office every day? You see, when I sit down at my laptop to write or I speak with a client at a meeting, I am authentically excited to go to work and deliver my very best.

Why? Because I am the one in charge of my rates. I decide how much value I bring to the table and people pay. I give myself a raise when I consider it appropriate. Consequently, I am more confident and I know that my life has a significant purpose. Being a freelance writer feels nothing like what I experienced working at a corporate job.

3. My office is my home.

There are actually pros and cons to this, but I generally look at the benefits. I can skip out of bed, flip on the coffee to start percolating and sit down at my desk to begin my day.

Sometimes I stay in my jammies for far too long. Sometimes I snack all the way through lunch. But, hey, I can. I listen to Pandora while I work. I take breaks to lounge in the sunshine next to the potted lavender. I pet the cat. I do all this and still accomplish all the work for the day.

The thick sullen power suits collect dust in my closet. My pointy heels have already seen their glory days. My work as a freelance writer makes me smile, barefoot, my fingers flying across the keyboard.

4. I run the customer service department.

This reason coincides with the “I am my own boss” motive, but I wanted to take extra time to turn up the volume on this idea. Have you ever been informed at the company you work for that you care too much about the customer? I remember my managers as well as my coworkers advising me that I will never prosper in my career because I continually went the extra mile for my customers.

I needed to stop being so concerned if I wanted to be successful. Wow. I am so fortunate that I am innately stubborn and therefore never listened. Now, I can deal with clients how I see fit.

I can “care too much” all I want. Yes, it has bitten me sometimes, but overall, people appreciate my service so much more and they reciprocate. In the end, 99% of my clients have been a pleasure to work with, paid me sufficiently and spoken highly of me to others. That makes all the difference.

5. I get to do what I love.

Every day. And get paid for it. Enough said.

So the real question is, why do you want to be a freelance writer?

About the Author

Kari JenkinsKari Jenkins is a freelance writer living in Southern California who enjoys writing, travel, reading, documentary film, strong coffee and dark chocolate, but not always in that order. Visit www.hotkofe.com to learn more about her personal journey to freelancing. You can also find her on www.facebook.com/hotkofe and www.twitter.com/hotkofe.

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Are Cold Calling Misconceptions Holding you Back?

By on May 14th, 2012

There are many misconceptions surrounding cold calling, from the effectiveness to the best techniques and more. You don’t want to overlook this method of marketing your services because of a myth that was started by somebody you don’t even know.

It Never Works

Let me be the first one to tell you that this is a lie. Simply put, cold calling can help you drum up new business. Are you going to make a sale every time you pick up the phone? Of course not. That being said, you are definitely putting yourself in position to land new clients.

Over the years, I have found some of my best clients through cold calling.

Everybody will be Rude to me

There is no denying that some people will hang up on you. Worse yet, some people will cuss you out and then hang up. But guess what? These people are in the minority. Even when I am told no thanks, most people are friendly and courteous in doing so.

Note: don’t let a few rude people stop you from cold calling in the future. If you get screamed at or hung up on, simply move to the next call.

It Takes a lot of Time

The only phone calls that take a lot of time are the ones that could lead to a project. Otherwise, you are probably on the phone for no more than a minute at the most. People who don’t have any use for you will not keep you on the phone for the fun of it.

By avoiding these misconceptions, you may find yourself falling in love with cold calling!

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The Two Sides of the Guest Post Story

By on May 11th, 2012

By: Cathy Miller

Guest posts are one of the hottest strategies for increasing online visibility. Like most marketing strategies, there are different opinions on how to do it right. I am not a fan of the do it this way, not that way mantra. You need to find what works for you. However, there are two sides to the guest post story – the side of the guest blogger and the one of the host blogger. And, therein lies the problem. If the two don’t mesh, it’s not going to happen.

The Host Blogger

I appreciated Jennifer Mattern’s guidelines in Accepting May Guest Posts. It provides clear instructions and sets the expectation of what All Freelance Writing accepts in the way of guest posts. I liked them so much, I plan on using them to develop my own Guest Post Policy.

I’ve been remiss in posting guidelines. Let’s be real. It’s only been fairly recent that I had any need to post a Guest Post Policy. I figure you can’t complain about the garbage requests you receive if you don’t let readers know what you accept. That doesn’t mean you won’t still receive garbage requests, but at least you’ve tried to provide guidelines.

Here are guest post recommendations for a host blogger.

  1. Post your Guest Post Policy
  2. If there are sites you do not accept, list them
  3. Include your contact information
  4. Identify acceptable forms for submission (e.g., Word document)
  5. Include general instructions on content (e.g., fits one of your blog’s categories)
  6. Specify an acceptable post length (e.g., 300 to 500 words)
  7. Provide bio requirements regarding length/photo/links
  8. Detail your acceptance of links throughout the post (e.g., see Jenn’s #3)
  9. Advise of any expectations regarding the guest blogger responding to comments
  10. Indicate if you accept/expect photos/images

Tip: Request the link of the image and spell out it should be from a creative commons/public domain site. Many newbies do not understand image Copyright laws. Sure, it’s not your responsibility to educate them, but a brief reference in your guidelines may raise awareness and protect you in the process.

You do not have to justify your Guest Post Policy. It’s your blog – your baby. For me, I think about it as if it was my home. Would I feel comfortable letting the person into my home?

One last recommendation – send a response to guest bloggers who follow your guidelines – whether it’s yay or nay.

The Guest Blogger

Shortly after reading Jenn’s post, I saw a guest post at Daily Blogging Tips, The Frustrations of a Guest Blogger. That got me thinking about the two sides of the guest post story. The guest blogger had some valid points regarding unclear guidelines and communication.

Simple, clear guidelines help eliminate frustrations on both ends. If you require a specific format for submission, say so. Do you want it emailed or submitted on your online form? Guest bloggers who ignore your guidelines are like guests who ignore the RSVP on your party invitation. They should not be surprised when they show up and find an annoyed host who guessed wrong on the number of servings.

The second point of the guest blogger about communication is a bit stickier. Spammers have made the online world more suspicious. In freelance writing years, I’m still a pup. (At my age, I love being able to say that). I did not start blogging until 2008, so I am not that far removed from newbie status.  I have empathy for the guest blogger who does not have a clear lay of the land. In the beginning, I answered every request for a guest post and even offered suggestions for improving their request. I’m either a frustrated teacher or a total putz – perhaps both.

My inbox creaks with the load of guest post requests. I admit that I have taken to ignoring the spammier-looking requests. Then my guilt sets in that maybe it’s a newbie. So, on behalf of newbies everywhere, here are some guest post recommendations for guest bloggers.

  1. Look for a Guest Post Policy – if there – read it
  2. Follow the guidelines
  3. Do your homework – review the categories, read the posts, understand the audience
  4. Suggest a topic(s) – provide a brief description
  5. Explain why you think it fits the blog
  6. Do not ask the host blogger for ideas (unless you know them well)
  7. Do not take rejection personally
  8. Thank the host blogger for ANY response
  9. Before submitting a request, become part of the community
  10. Leave thoughtful comments

For me, and many of my colleagues, those last two points are huge. Remember, our blog is our home. We want to know who you are before we open the door to a guest post. Have we ever made exceptions? Sure, but only if you follow our guidelines.

What are your recommendations for guest posts?

About the Author

Cathy Miller has a business writing blog at Simply stated business, a health care blog at Simply stated health care and her personal blog, millercathy: A Baby Boomer’s Second Life.

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