Before the launch of her e-book, The Publishing Primer: A Blueprint for an Author’s Success, Dee Power sent me a review copy, and I featured the e-book on the All Freelance Writing blog. I wanted to share this resource with my readers here as well, so you can find my original review below: The following is a brief review of a new e-book, The Publishing
The new year is approaching faster than I’d like to think, so this week’s writing challenge is about getting your affairs in order to more effectively grow your business next year. It’s time to evaluate your progress and rethink your freelance writing rates. Has your freelance writing career been growing satisfactorily, or are you still not earning as much as you’d like? Are you working
In a forum discussion today, the issue of a freelance writers’ rate per hour came up. To summarize, the potential buyer’s thought was this: They earn $20 per hour in their position (where they wear multiple hats, including the current writing), so in their mind a freelance writer charging more than that is “excessive.” I have a few thoughts on that (not meaning any disrespect
Time really is money when it comes to choosing the best time to publish your book or e-book. If you time your book’s release well, you can get more publicity and build more sales. Here are some of the reasons why the timing of your book or e-book’s release can be important in your book marketing efforts: You can take advantage of industry issues in
Kristen Fischer, self-published author of Creatively Self-Employed, is one of the more effective authors that I’ve come across when it comes to using blogs as a marketing and PR tool to promote a book. Find out how she embraces the DIY style of book marketing with CSE and her upcoming book through Super College LLC. What can you tell us about Creatively Self-Employed to give
Dee Power is the co-author of several projects from traditionally-published books to self-published books to e-books. I’ve interviewed Dee during a live interview on my old BlogTalkRadio show on the subject of writing and marketing e-books, but in this interview I had a chance to pick her brain about marketing all three of these types of publications. Find out how she does it and what
I had the opportunity to talk to Hannah Stone, the self-published author of two books on pregnancy loss, Forever Our Angels and Remembering Our Angels, about marketing her books. Hannah’s insights give you a look not only into promoting self-published books, but also how to market to a narrower niche audience and how to build interest and confidence in your work before your book is
If you’re an author, you really can’t afford to be absent from the blogosphere. Writing and managing a blog isn’t always easy (especially if you’re determined to do it well), but the benefits of blogging for authors make it well worth it. 10 Reasons to Launch an Author Blog Here are ten reasons you should consider launching an author blog if you haven’t already. Blogs
I’ve been itching to respond to Jennifer’s post at CatalystBlogger: Five Reasons to Embrace the Humble Keyword Article Gig for a few days now, after seeing it mentioned at Anne Wayman’s blog. So here are some of my reasons as to why most freelance writers should reject these keyword article gigs (and for the record, my comments aren’t meant to be an attack on Jennifer
When should you send a press release about your book to the media? When (and why) will they care? In this Digital Age, it’s relatively easy for anyone to write up a basic press release and publish it online inexpensively. However, that doesn’t mean that you should just because you can. One of my biggest pet peeves as a PR professional is the way the
Working in PR, I’m constantly exposed to the misconception of a lot of people that marketing and PR are essentially the same thing. Others will mistakenly tell you that PR is a component of marketing, which is also wrong. While marketing and PR often work towards similar goals, and sometimes make use of similar tools, they’re actually two entirely different disciplines. Book publicity would be
Article marketing is a pretty popular form of Internet marketing, including with authors. Yet most authors marketing their books through article marketing aren’t doing it as effectively as they could. To understand why, we need to take a look at traditional article marketing. What is Traditional Article Marketing? An author will write one or more articles in their niche. They’ll include a short paragraph or
For our first book marketing author interview, I talked with author / blogger / jewelry guru Tammy Powley about her now somewhat unusual experience with book marketing: publishers who do the bulk of the work. While publishers increasingly expect authors to be more hands-on with their book publicity and marketing efforts, they do still play an important role with many authors (even if just trying
As an independent professional, do you respond to everyone who contacts you? I don’t. I had a comment left publicly for me on a forum today because I didn’t respond to someone’s contact through the forum’s private message system. While a part of me understands their frustration (I struggle to reach colleagues that I know personally half of the time because of their busy schedules),
Today I’m going to tackle one of my own areas of expertise: press release writing (not sure why it took me so long). If you’re interested in PR writing (public relations writing), knowing how to write a press release is essential. Use these press release resources to help you learn how to write effective press releases for your clients (or yourself!) – please note, most