45 Types of Content to Promote Your Freelance Writing Business

For this week's new resource, let's turn our attention to promoting your writing business. Whether that means promoting your freelance writing services, marketing a book, or growing your blog, there are numerous ways you can turn to other types of writing to promote your work.

To point you in the right direction, here are 45 types of content and copywriting you can turn to when you need new promotional ideas, or in fleshing out your overall content strategy.

Audio / Video

1. Animation
2. Podcasts
3. Videos


1. Charts and Graphs
2. Comics / Cartoons
3. Illustrations / Drawings
4. Infographics
5. Photographs

Social Media

1. Blog Posts
2. Pinterest Boards
3. Social Media Profiles
4. Tweets
5. LinkedIn Posts
6. Other Social Media Updates


1. Interviews
2. Surveys
3. Testimonials
4. Webinars
5. Quizzes
6. Calculators


1. Cheat Sheets
2. E-books
3. Slideshows / Presentations
4. Templates
5. Worksheets


1. Help Desk / FAQs
2. Product Manuals
3. Reports
4. White Papers
5. E-courses


1. Backgrounders
2. Brochures
3. Case Studies
4. Newsletters
5. Lists
6. Reviews

News / PR

1. Media Advisories
2. Media Kits
3. Op-Eds
4. Press Releases
5. Public Service Announcements (PSAs)


1. Ad Copy
2. Email Marketing Campaigns
3. Product Descriptions
4. Sales Pages

You can download a .pdf version below to print out and keep in your idea file.

45 Types of Content to Promote Your Business - All Freelance Writing


Do you have other examples of content or copy not included here? Leave a comment to share any additional suggestions.

Profile image for Jennifer Mattern

Jennifer Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has 25 years' experience as a professional writer and editor and over 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience (including web development) and around 18 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

Subscribe to the All Freelance Writing newsletter to get freelance writing updates from Jenn in your inbox.

8 thoughts on “45 Types of Content to Promote Your Freelance Writing Business”

  1. Data and knowledge are power This is true for any business effort, online or offline, paid or unpaid. Despite the recent Google (not provided) update, online media is still the most trackable marketing channel available. Taking advantage of free resources like Google Analytics and using them to their full capacity will take your content efforts to a level you’ve never known was possible.

  2. That sums up the list of ways to promote online. A good strategy should try to cover most of those 41 outlets. Thanks for the list.

    • You’re welcome Steve. The key, as with most things, is to choose the options that make the most sense for your business. So focus on content types that are most likely to reach and influence your specific target market, and don’t waste time and resources on things that won’t get that job done.

  3. Thanks, this is a really comprehensive list Jennifer! I’ve recently started paying more attention to using graphic elements to promote my posts, especially infographics.

    • Same here — though I’ve focused a bit more on images specific to social media promotion. I’ll likely put more emphasis on Pinterest in coming weeks, as I’m making it a bigger part of my story-mapping process on the fiction side of my business. 🙂


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