We talk a lot about how to market freelance writing services effectively. But how do you know when there's a problem with your existing marketing and it's time for a change? Here are five signs that your current freelance marketing sucks and that your marketing plan is overdue for a visit.
- You only attract low-paying clients -- those unable to pay the freelance writing rates you actually need to earn to reach your financial goals.
- You don't attract any prospects at all. If prospects never approach you for a quote or proposal, you're doing a lousy job of getting the word out about you and your business. Once you're reasonably established you should be getting at least some natural prospects where you don't have to troll job ads and apply for them as though you're applying for a traditional job.
- Your professional sites gets little to no traffic. It's supposed to be a marketing tool. If it's not bringing in prospects, you need to rethink your SEO and Internet marketing plan to get that site seen.
- You don't know who your biggest direct competitors are. If you haven't even done that much basic market research, it's time to go back to square one. You can't compete effectively if you don't know who and what you're competing against.
- You don't have a memorable brand. In freelancing that "brand" is often just you. People should recognize and remember your name, especially in your specialty area. You should be getting interview and quote requests because people recognize you as an authority source on some level. There should be something that sets you apart from the ever-growing collection of other freelancers out there, whether that's a truly unique credential or simply your personality.
Are you guilty of any of these things? Have you let your freelance marketing slide a bit, falling into a routine instead of continually innovating and working to grow your business more efficiently? If you suddenly lost clients do you have a solid enough marketing plan in place that they'd be quickly replaced? Share your thoughts, stories, or other signs that someone's freelance marketing sucks in the comments below.