Freelance Writing Add-On Services: Should You Offer Them?

Do you ever have clients ask you to provide additional services with your freelance writing work -- maybe article submissions, press release distribution, consulting, or something along those lines? Do you oblige, or do you stick to being "just a writer?"

You probably know I used to run a PR firm. A lot of the work I did (most of it in fact) revolved around public relations writing. But there was still other work to be done like consulting with clients, managing campaigns, dealing with media relations, and handling social media services and press release distribution. It made sense to run a full-service firm and market my services in that way, even if writing were a big part of it.

Eventually though I realized a couple of things: 1) I enjoyed the PR writing more than other aspects of the job and 2) I often actually made more on an hourly basis writing than I did with other services I was offering. So I stopped offering those other services and became solely a writer (combining the PR writing with the other business writing I was then offering part-time on a freelance basis).

My story isn't the only option. I hear freelance writers complaining about how they can't find enough work all the time. If you wish you could bring in more work, but you can't figure out how to attract new clients (there's really not a good excuse for that since the information is all readily available, but still...), then maybe you should consider offering more services to your existing clients.

For example, if you write SEO Web content you might want to offer article submission services (since a lot of that content is used in article marketing and submitted to article directories by the client). Or if you're a marketing copywriter who has a solid general marketing background, maybe you should consider offering more thorough consulting services in addition to your copywriting. It could add a new income stream without having to grow your general client base.

Just some food for thought.

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Jennifer Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has 25 years' experience as a professional writer and editor and over 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience (including web development) and around 18 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

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1 thought on “Freelance Writing Add-On Services: Should You Offer Them?”

  1. I like adding extra services to my writing. For example, I work with designers to produce presentations that combine great writing with great graphics. However, there are services that I know I can’t be good at or don’t enjoy or can’t add value and I avoid them. Funnily enough, PR-related work is one area that I always avoid. It’s just not my thing and I don’t enjoy it. I guess the point is to stick to the stuff you are good at and enjoy and make money at.


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