AWAI's Accelerated Program for 6-Figure Copywriting

Today I'd like to share a special program from American Writers & Artists Inc.

Do you wish you could rake in six figures writing for businesses? If you've ever considered a freelance writing career as a copywriter and you want to learn how make some serious dough, AWAI's Accelerated Program for Six-Figure Copywriting might be the kick you need.

I've been promising these nice folks a review for months now. What's taken so long? I just couldn't find the time to get through everything included. There's that much information. Even if everything isn't for you, you're bound to find something here that moves you in the right direction. Look how much this program has to offer!

What's Included?

First and foremost, you get access to a 13-installment copywriting program designed to take you from the very beginning to your future as a successful direct-response copywriter. The program is set up in digital book format for easy reading or you can download a .pdf copy of each section if you prefer.

Here's what each installment covers:

  1. Getting Started as a Copywriter: The Opportunity & Lifestyle
  2. Taking the First Step Towards Copywriting Success
  3. Copywriting Myths and Realities
  4. The Secret Structure of Direct-Response Letters
  5. Communicating with Your Prospect
  6. Building Your Offer One brick at a Time
  7. Making and Closing the Deal
  8. Why We Need Guarantees
  9. Ready... Set... Write!
  10. Backing Up Your Claims
  11. Putting it All Together
  12. Becoming a Master Storyteller
  13. You're a Copywriter!

In addition to the program itself, you'll get loads of extra resources. For example, you'll also receive:

  1. PDF versions of the exercises found in each installment
  2. Access to the AWAI Hall of Fame (Learn from copy that really works!)
  3. Glossary of Direct Marketing Terms (.pdf)
  4. Materials for Writing Your First Direct-Response Package (.pdf)
  5. 24 Companies to Start Building Your Seed Library (.pdf)
  6. Webinar Access: Use Your Copywriting Skills to Write for the Web (with Nick Usborne)
  7. Webinar Access: The World of B2B Copywriting (with Steve Slaunwhite)
  8. Bonus Report: How to Safely and Quickly Change Careers (.pdf)
  9. Understanding the 4-Legged Stool (.pdf)
  10. The AWAI Peer Review System (.pdf)
  11. Access to the AWAI Member Forum for lifetime support (talk to other copywriters in all stages of their careers)
  12. Access to AWAI's exclusive job board -

Why I Recommend This Program

Let me be clear. I'm not being paid to review this service (although I was given access to review the materials). This isn't a paid placement and I haven't joined any kind of affiliate program for this copywriting program.

I'm recommending this to our readers because it's one of the most comprehensive online resources I've ever seen for new writers, and I think it's incredibly well-targeted.

You won't find a lot of general advice here. This is for copywriters. More specifically it's for direct response copywriters. And if that's what you want to do, and you want to make a great living at it, this is one of the best resources around and it will arm you with the information you really need.

That doesn't mean it will make you rich overnight. Just like I tell you in reference to my own products, what you do with the information falls on you. But if you're ready and willing to work your butt off and master this specialty, you'll want this resource on your side.

What is "Direct-Response" Copywriting?

I'm not a big fan of long sales letters (from a buyer's perspective). So I don't write them for clients as a part of my business model. That doesn't mean there's anything wrong with them. They can work for clients. And they can bring in big bucks for you as a writer. Sometimes when writers hear the term "direct-response" these sales letters are all they think of. But direct-response copywriting is more than that.

Don't write off the program if you don't want to write sales letters. The skills you'll learn and the tools you'll have access to can help you with other types of copywriting as well. For example, when you see an ad or sign-up form designed to get you to do anything from clicking a link to registering for a site, that's direct-response copy. So is a lot of PR copy. For example, I used to work for a major international nonprofit organization before going out on my own. Even they use a lot of direct response copy -- fundraiser letters and volunteer requests as just two examples.

Direct-response copy is any copy that's designed to get the reader to take a specific action. That's all there is to it. And because those actions are directly measurable, they give companies numbers to measure results.

Let's face it. Businesses love numbers. They love stats. They certainly love results. That's one reason direct-response copywriting gigs can bring in so much money.

How much are you making right now? Would you like to increase that to $100,000, $200,000 or even more each year? If so, direct-response copywriting might be what gets you there.

What Does it Cost?

The price tag for AWAI's Accelerated Program for Six-Figure Copywriting is $397.

Okay. So I can already hear a few of you gasping. But think about this for a minute:

  1. Using the skills you learn through this program, you'll earn several times its cost before you know it.
  2. This isn't a simple e-book. It's an all-out course, plus an ongoing community, plus access to exclusive leads, plus access to webinars and bonus reports for even more specialized knowledge from the pros.
  3. Compare its cost to that of a limited time course at a local community college. Here you get input from more than one professional, access to a community and email newsletters with new information long after you've completed the initial course material. And it probably still costs less. Plus, you get to keep this stuff forever -- no note-taking required!

Is it worth it? In my honest opinion, yes. It is. And you can't really go wrong. If the program doesn't work for you or you realize that direct-response copy just isn't for you, they'll refund your money for a full year. Yes. A year.

If you're ready to start a new copywriting career today, or grow your existing writing business, AWAI 's Accelerated Program for Six Figure Copywriting is a great place to start. There's plenty in here even for existing copywriters -- expand your network, find new leads, or improve your craft!

Sign Up Today!

Interested in other independent careers? Check out all AWAI has to offer -- programs on self publishing, Web marketing, resume writing, design, and more! Visit today to learn more.

Profile image for Jennifer Mattern

Jennifer Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has 25 years' experience as a professional writer and editor and over 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience (including web development) and around 18 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

Subscribe to the All Freelance Writing newsletter to get freelance writing updates from Jenn in your inbox.

18 thoughts on “AWAI's Accelerated Program for 6-Figure Copywriting”

  1. Hi Jennifer! Great review and I totally agree. I had the chance to review this course a month or so ago and it just blew me away. Ever since I’d read The Well-Fed Writer, I’d been wanting to take this course and the review opp. just proved that it is TOTALLY worth it. So much so, that I signed up for their Wealthy Web Writer Platinum membership and that too is an amazing resource.

    • The Well-Fed Writer is another excellent resource, and it sounds like the course is a pretty natural transition from that book too. 🙂 I’m so glad to hear that the AWAI program paid off for you!

  2. Hi Jenn: I actually signed up when I 1st started freelancing and returned the course for a refund. They were great about promptly refunding so I do consider them a class act in that regard.

    My reasons had more to do with my personal preference at the time. I decided the Direct Marketing was not something I wanted to do at the time. Funny thing is I have gotten more into it of late.

    Their sales pitch was laid on a little too thick for my taste, but again, this was my personal take and does not mean the course isn’t worth it.

    There are some great people associated with it and the course offers loads of content. I think in my case, it was all about timing and it just wasn’t right at the time for me.Who knows. I might consider it now.

    Thanks for a thorough review of their course, Jenn.

    • Not being a big fan of the long sales page approach, I can certainly understand that concern Cathy. I did find that they had multiple landing pages tied to the course (I believe I linked to the shorter one here in the post). And you’re right about timing. I’d never recommend someone invest in something they aren’t ready for. This is the kind of resource that only benefits you if you act on it. If this kind of copywriting isn’t someone’s thing or if they aren’t prepared for the work involved, then there’s no harm in waiting. But for those ready to see a change in their business and those with an interest in direct-response copy, this would be tough to beat.

      Out of curiosity, have you checked out any of their other courses? I noticed something in there about self publishing which looked intriguing. But given how long it took me to make time for this one, I just don’t have the time to go through it in the near future. But maybe down the road I’ll give it a go and share some thoughts on my indie publishing site. Right now though I’m too busy with two other books in the niche and trying to edit one of my own and write another. Someday I’ll have time for the things I want to do with work again. Someday…. lol

      • Sorry, just saw this, Jenn. No, I haven’t looked into any of the other courses. In the beginning, I was one of those freelancers that bought every book and signed up for every seminar until I discovered that probably wasn’t the most managed approach. 🙂 I backed off of financial commitments like that until I got my business more firmly established. Which, for me, is about now. 🙂

        • Congrats on getting to that point Cathy! 🙂 If you found any of those earlier books or seminars to be more effective than most, I’d love to hear which ones were best in your opinion. It might give newer writers some other options. 🙂

  3. Hi Jenn,

    I have this course and I just want to say, I completely agree with you… especially this part: “Using the skills you learn through this program, you’ll earn several times its cost before you know it.”

    I, for one, have earned back what I spent on the course and a ton more. I highly recommend it as well!

    Thank you for sharing,
    Christina Gillick

    • I think that’s so important. I come across a lot of people who feel entitled to everything for free these days, and they aren’t willing to invest more than a few bucks in their businesses. It’s silly. And sometimes the only way to get people to look past a price tag is by turning their attention to the return on investment. For e-books, online programs, courses, etc. that help you earn several times their cost in a reasonable amount of time, it just makes sense to invest. And there’s a benefit to a certain amount of exclusivity — if everyone got the same information, you wouldn’t likely earn as much in return because everyone else would already be doing the same things. Programs like this are designed to help you move up a notch in the world of freelancing, and for those ready and willing to work for it, I think these resources are invaluable. 🙂

    • Hmm…since my bookshelf is stacked with them 🙂 it’s hard to pick one. The ones I really liked, you featured here on AFW – Peter Bowerman’s books – The Well-Fed Writer and The Well-Fed Writers: Back for Seconds.

      A more recent one I really liked, which you had in your Book Club, was The Wealthy Freelancer..

      But, let me give you a couple you may not have heard of. The first is David Trottier’s The Freelance Writer’s Book. Some of it may be dated today, but he combines a pep talk exploration of your vision with practical advice and exercises. I liked his basics on calculating fees, time spent on writing, selling and learning.

      And I am not sucking up here, but I would encourage your readers to use your Freelance Hourly Rate Calculator. Fabulous!

      My last recommendation is a book that gives you a 30-day marketing program that I think gives you great structure – especially in the beginning. C.J. Hayden’s Get Clients Now!

      There are others, but those stand out for me. Thanks, Jenn.

      • I didn’t get the original books, but rather the newer version that combined info from both. And it’s one of my absolute favorites. 🙂 I have The Wealthy Freelancer too.

        I also purchased Get Clients Now! (on your previous recommendation), and I believe that’s one I loaned to the b/f to explore the idea of p/t freelance work. 🙂 I hadn’t heard of the other one before, so I’ll be sure to check that out too.

  4. Wow. This sounds like a great course. I’m the same – not exactly a sales letter kind of gal. I’ve written them, but I’m of the opinion less information presented in a compelling way sells more than a longer letter.

    Still, they do work. The price didn’t shock me. I’ve seen higher prices for much less content.

  5. Hello Jennifer,

    [Comments edited]

    There are some very, very serious allegations of fraud being made.

    Your opinion please?

    Thanks, Steve

    • No. I’m sorry, but I cannot comment as to the validity of the claims you mentioned (which were edited, as we do not allow potentially libelous material to be posted here without hard evidence — a link to accusations does not constitute such). You would need to address any concerns with those hosting the program, and I highly recommend asking any questions before considering any online program or course, including this one.

      Given the facts that there are quite a few six figure copywriters out there who employ tactics much like those taught here (several of whom I know personally) and that there is a year-long guarantee (which a trusted colleague here already verified they honor), I’m not personally concerned about the claims there. In the end, the information was good and those willing to actually work at it will find it a worthwhile investment in my opinion. I’ll take what I saw first-hand over 4-year old complaints any day — especially when they start off with absurd remarks such as likening the program to an envelope-stuffing scheme. That much is ridiculous. That’s not to say it’s right for everyone. But that’s what the money-back guarantee is all about.

  6. I definitely like this aspect of the program: “Backing Up Your Claims.” I think this is definitely where many copywriters (and businesses in general) fail–they claim they can write incredible direct-response letters and emails but in reality the writing in this area is less than stellar. I am interested in this program and may actually give it a shot.

  7. Using your own criteria I know you did not look at the link I sent you. The comments are not 4 years ago but less than 15 days ago. Please answer the question rather than editing my inquiry to you.

    You attack the person but not the facts. I cannot but help to wonder if you do not receive royalties from AWAI for positive comments.

    Life has taught me that when a man lacks the testicles or when a woman lacks the ovaries to directly answer the question then the allegation is factual.

    Your response is in the category of “plausible deniability” and suggests that either you should run for political office or just simply NOT EDIT my original post and let your readers decide for themselves.

    Or does Freedom of Speech upset you??

    Respectfully Seven Grigsby

    • Steve, you were told once already that making unsubstantiated claims is not acceptable here. You can think whatever you want about me. I disclosed the full extent of my relationship to AWAI (they provided access to the program for free for review purposes, and that I was not financially compensated in any way — I did not opt to even join the affiliate program when invited to do so).

      Making claims to the contrary without evidence in an attempt to smear my reputation is libelous, and no further comments of yours on that matter will be approved. And my readers know that when I have a problem with something reviewed, I don’t hesitate to tell them. Comments that do not abide by our policies will be edited or deleted, and continued attacks will result in a ban on future comments on this site (as our comment policy clearly states). Freedom of speech does not cover everything — including libelous remarks.

      And just for the record, take another look at the link and you’ll see that the original post is dated April 5, 2007. The fact that the pile-on has continued (despite the site owner telling them to knock it off) does not negate the fact that this was an old complaint. More recent comments are simply displayed first due to the order selected by that site owner for thread displays. Pile-ons based on 4-year old complaints are not things I value more highly than my own eyes in reviewing program material (or the feedback from trusted colleagues already provided here).

      This blog is not an appropriate place for you to attack AWAI or anyone else. You have freedom of speech. That doesn’t mean you can spout unsubstantiated claims on someone else’s private site. I very clearly said that I recommend interested buyers check out the program and feedback and ask their questions before spending a dime. I know that my readers are smart enough to do that before making any purchase decision. If you’ve tried the program and want to review it on your own site, I highly recommend it. I’d even link to that review here if you’d like. I’m all for making sure readers have valid information before making decisions. But libelous pile-ons from a 4-year old complaint don’t qualify as such in my opinion.

      Please keep future comments in line with our comment policy. However, if you’ve used this program personally, then I invite you to share your actual experiences here. And if you have questions I suggest you take them up with the people behind the program — not those simply sharing their experiences with it. I’m happy to put you in touch with someone from AWAI to answer your questions if you’d like.


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