I'm just curious. Has anyone else noticed the trend where "big" bloggers seem to be blogging less and less while relying on guest posts more and more? Does that bother anyone else?
In some cases it feels like the original blogger isn't a blogger at all anymore, even though that's the persona they maintain. Don't get me wrong. There's nothing wrong with deciding that you'd rather be a publisher than a blogger. But sometimes I feel like these sites are still riding on the authority status of someone who's barely present anymore, where far too much actual content is coming from relative newbies.
I don't know. Maybe it's just me who's bothered by this. But I feel like it's a part of the trend that led to bigger publications expecting writers to write for free (or under revenue-share-only schemes). And honestly, I think Google's to blame.
They put so much emphasis on the authority status of sites someone contributes to that these older publications and blogs are now exploiting newer contributors by waving their authority status around as being more valuable than actual pay. And in turn we end up with less professional content being published on what are supposed to be pro-level resources.
It's not just in the writing niche either. This seems to be an increasingly widespread issue. And it annoys the hell out of me because I feel like I can't trust sites I've read for years because suddenly more of their content is coming from people who have barely dipped a toe in their respective industries. Yet they're given this veil of credibility because of the site's former authoritative content.
Has anyone else who's been around a while noticed this in any particular niche?