I had the opportunity to talk to Hannah Stone, the self-published author of two books on pregnancy loss, Forever Our Angels and Remembering Our Angels, about marketing her books. Hannah’s insights give you a look not only into promoting self-published books, but also how to market to a narrower niche audience and how to build interest and confidence in your work before your book is
Article marketing is a pretty popular form of Internet marketing, including with authors. Yet most authors marketing their books through article marketing aren’t doing it as effectively as they could. To understand why, we need to take a look at traditional article marketing. What is Traditional Article Marketing? An author will write one or more articles in their niche. They’ll include a short paragraph or
For our first book marketing author interview, I talked with author / blogger / jewelry guru Tammy Powley about her now somewhat unusual experience with book marketing: publishers who do the bulk of the work. While publishers increasingly expect authors to be more hands-on with their book publicity and marketing efforts, they do still play an important role with many authors (even if just trying
If you’re a writer of any kind, it’s likely that you’re familiar with article marketing. But are you using it effectively? Here’s what article marketing can do for you if you go about it the right way: It can help you sell your book. It can bring in clients for custom work. It can attract readers to your blog or website where you then promote
I see a question asked repeatedly by writers and webmasters… “How can I market my e-book?” Well for starters, that’s something you should have thought about before writing it, now isn’t it? But OK… you’ll see the same responses surface each time: Launch an affiliate program. Write a long sales letter. Get testimonials. Submit to article directories. Start a newsletter. Use pay-per-click ads or other
If you’re interested in becoming an author, you have a few publishing options: most notably working with a publisher or self-publishing either through a vanity press or print-on-demand (POD) publisher (like Lulu.com). One of the biggest problems writers face when deciding to self-publish a book is the lack of “legitimacy” they still often face in the eyes of buyers. Starting your own small publishing company