I'm finally working out some of my service and writing rate changes for the new year. These are my two biggest changes:
Press Release Writing - I've always offered press release writing at ridiculously low rates (compared to other PR professionals; not compared to content writers offering them). I did that ($99 this year) as a marketing strategy (I'd bring in clients with press release writing, and it led to quite a few much larger projects in copywriting and PR consulting). I don't really need to use them as a marketing tool anymore, so those rates are increasing in January. I was going to make my new client rate $249 / release (more in line with others in the field), but I'm thinking it's going to hurt referrals from past clients (old PR clients will still have the $99 rate for a year after the change). So I've decided to lower that a little bit, and the new rate will be $179 per release.
I've decided that I'll be offering lower rates on certain types of content writing (business content, and only in a few specialty niches). I'm doing this mostly because I'm not planning to push press releases as heavily in the webmaster market, but I want to keep myself working with that group still for a while. As of now, my minimum article rate (other than a regular blogging gig for an older client) is $200. I'm going to start offering $50 articles (of around 300 words), and slightly longer articles at a bit more. I don't plan to take on a ton of these, but with me wanting to focus more on my own sites as opposed to things like consulting, these will hopefully make decent filler work when I have some time. It's mostly something I'm doing as a new test (you know I love to do that), and it gives me something to do with my content writing focused domain when I pull the PLR packs after the first of the year. Those prices will include exclusive Web rights only, so even though I'm seriously cutting the rate, it's not as though I'll never be able to make use of the content again.
So those are my two primary service changes that I've definitely decided on for this year. It may not happen right on the 1st of the year, as I'll need to make time to update my sites and such (and I'm re-doing my business site at the moment, and pulling my business writing services aside to another domain).
What kinds of changes are you making to your writing rates or services in the new year?