Here's a revenue stream option for writers that I don't think we've really talked about much - flipping websites or blogs.
Yesterday I sold two of my websites that I didn't feel like managing / updating anymore - AboutGreenLiving.com and FreePressReleaseWriting.com. I liked the domains. I liked the potential each had. But I already have my "big three" sites that take most of my time, and more than a handful of others that I'm a bit more hesitant to part with.
How I Did It
I started auctions for both of those sites at the DigitalPoint forums yesterday morning, with an end time of Monday evening. I'd received and accepted private bids / offers by early evening for both, received payment, and transferred everything to the buyers - painless process. I didn't sell them for a huge amount - the sites weren't really earning much if anything, and they'd just been sitting around for a while. One went for $350 and the other for $400. Not bad for a day of no "real" work. It reminded me that the domains and dead sites I've accumulated are essentially virtual assets.
The Value of Your Sites
As mentioned, the sites didn't have much in the way of traffic or income. The selling prices were based more on the content on those sites - in one case unique, and in the other mostly not unique, but all written by an expert in the niche (and in a high-paying niche at that). So I started thinking, why not do this with a few more domains I have sitting around?
I'm trying to unload things I'm not using, so I can be more productive and focus on my bigger sites. I've said I'd do this in the past - even sold a few sites (my first taste of site flipping was when I sold a business finance blog for a few hundred dollars I believe sometime last year). I think it's about time I really cleaned house before things pick up next month.
So I've decided that once I finish my current e-book, I'm going to go through some domains I want to get rid of, write a few unique articles for each, and sell the sites. They won't bring in as much as the others, because they weren't existing sites. They won't bring in nearly what I'd make for selling the articles directly to a client. But they will fetch more than I'd make just selling the domains (some of which are going to be hard for me to part with).
How to Flip a Site: Quick Flip or Building Value?
You can flip websites too. Have you ever considered it? You just register a domain, set up a blog on your hosting account (I use WordPress), and then upload a theme and write some content.
Ideally, you'll want to choose a niche with high-paying keywords (use the Adwords Sandbox to help you find those), and you'll know how to optimize the content well for search engines. The more value you can add in the way of optimizing it, the more you'll likely be able to get for it.
Or, you can keep the site and monetize it for a few months. This way, you'll hopefully get Pagerank for the domain, and some verifiable income coming in for the blog. You'll also have time to build some traffic and rankings in the SERPs. All of those things will increase the value before selling.
I have at least four domains where I'll try to do a quick flip. I have two that I'll be setting up and trying to sell a little bit later. If the quick flips don't work, I can always hold onto them for a few months and sell them later as well.
Worthwhile Revenue Stream for Writers?
Obviously this revenue stream option isn't for everyone. Some writers just want to write and not be bothered with anything else. But if you're used to writing for the Web, and you've run a blog before, this can be another option, especially if you have some slow time. The investment is minimal - domain name and hosting if you don't already have them, and you can earn it back (and then some) pretty quickly. Depending on how much you're currently earning on a per-article basis, you may even be able to fetch more this way than selling your articles alone - and considering you can set up a WordPress blog in your hosting account in minutes these days with most hosts, it really doesn't have to take much extra time if you go the quick flip route.
I'm curious to know if you've tried flipping websites. Was it intentional, or were you just selling an old site you couldn't manage anymore? Was it worth it? Would you do it again?
- Why You Should Diversify Your Writing Income (& 5 Ways to do It) - March 16, 2021
- How the PRO Act Could Hurt Freelance Writers (& What You Can do About It) - March 2, 2021
- Revenue Sharing 2.0 (& Why it Still Sucks for Writers) - February 26, 2021