A lot of freelance writers have their own blogs. Do those blogs have to be "perfect," though? I've seen comments on both sides of this issue, and I'd like to know what you think?
Personally, I think there are a few considerations:
Is the blog just a personal blog? If so, I'd not worry so much about the occasional typo or poorly-constructed sentence.
Is the blog directly trying to sell a writer's services? If that's the case, I'd expect near perfection.
If a significant portion of the blogger's audience is made up of prospective clients, then excessive errors are obviously a bad thing. At the same time, minor errors shouldn't be taken too seriously, as long as there's a professional portfolio available to compare.
If the primary audience is colleagues, it's a good idea to be more cautious as well (these are folks that send referrals your way). Then again, they all make mistakes periodically as well, so I doubt many other writers would hold a typo against you for long as long as you don't make the same mistakes repeatedly or make mistakes excessively.
Blogger's Post Style
Sometimes a blogger doesn't follow grammatical convention for good reason - it's a personality-driven blog focused more on style than format.
There's also the issue of when posts are written. If I know a blogger writes each post a week before it goes live, or more, then I would expect them to take a look at it again before posting with "fresh eyes." If the blog is more news-oriented, and posts are written on the fly, the blogger can't look at it with fresh eyes on publication - time simply hasn't elapsed yet. In those cases, I'm far more forgiving.
What do you think?
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