Over the past 13 years, All Freelance Writing has published over 3000 posts. There are still about 1500 in the archives after post merges, purges, and some being split off onto other sites. But it's still a lot of content and doesn't even include things like the podcast and numerous tools and downloadable resources.
The vast majority of that content was written with beginner freelance writers in mind.
That's the way it is with most freelance writing blogs. They aim to help new freelancers get the hang of things and start building their businesses.
But what about more experienced freelance writers?
As someone who's been writing for others for 20 years now, I've stopped reading a lot of freelance blogs, at least regularly. Why? Because I've heard it all before. I've done it all before. The content simply isn't focused on the kinds of things established freelancers might want to know.
- What if I'm earning a healthy steady income each year, but I want that income to keep growing without risking existing work relationships? How can I do that?
- I'm happy with my income, but I'm getting bored in my specialty area. How can I change specialties without "starting over?"
- I know the value my experience adds, but prospects seem to be looking past me for lower-priced less-experienced writers. How can I convince more of them to pay for a pro?
- Freelancing is something I love, but I'm looking toward the next stage of my career. What other income streams can I build to sustain me as I consider scaling back or retiring from client work eventually?
- How can I transition to a 4-day (or 3-day) work week so I have more time for other passions without the stable income I've spent years building taking a hit?
- I've been around a while and people are taking more notice. How can I deal with things like interview and quote requests? How can I secure more media coverage or be brought in as an expert source?
- Having a solid marketing plan is great, but I'm ready to run some more advanced targeted campaigns. How can I do that?
Experienced freelance writers might find occasional gems among content that usually targets new freelancers. But why should they have to sort through the noise to find it?
The solution? Freelance Writing Pros.
If you've been reading All Freelance Writing for a while, you might remember FreelanceWritingPros.com being brought up a few years back. It was a project Lori Widmer and I were planning to launch together, but the scheduling never worked out.
I've been wanting to launch the site for quite some time, but it wasn't something I could prioritize between other work commitments and health issues -- until I gave myself permission to step further away from this blog. After all, there isn't a lot more that needs to be said after thousands of posts.
That gave me the time and energy to focus on building AFW's sister site instead. And it's giving me new things to write about, more in line with my own PR and marketing background. (And a small sampling of AFW content is being updated and moved there.)
I'm happy to say Freelance Writing Pros finally launched yesterday.
This was a soft launch for the blog. The newsletter launched about a month ago (subscribe for weekly content and blog updates). And there is much more to come (starting with a free email course and some free downloads, followed by on-site e-courses, e-books, and 10-minute podcast series in 2020).
Freelance Writing Pros is different from most freelance writing blogs in that it doesn't answer beginner questions. (I'll still do that via email and occasionally share reader questions on the blog here.)
The new site is specifically for sharing more advanced marketing and business tips with more experienced freelance writers. If you're in that half of small business owners who make it to the 5-year mark, you have a good grasp of the basics, and you're looking for something more, Freelance Writing Pros is for you.
Read the launch announcement on the new blog to learn more about what to expect from Freelance Writing Pros. I know some of you have been with me since the beginning here. And this one's for all of you.