Have you toyed with the idea of writing an e-book, but find the process a little bit intimidating? Will investing time into writing and marketing an e-book really be worth it? How can you determine if e-book publishing is right for you?
Reasons to Consider E-book Publishing
There's more to writing an e-book than making money. Here are a few e-book publishing motivations. See if any apply to you:
- Writing an e-book can offer you a semi-passive income stream in addition to your freelance writing services.
- Writing an e-book can help you build authority status or solidify your reputation as an expert in your niche or industry.
- Writing an e-book can help you market your services or other products by spreading virally (usually through free e-books which are passed along from reader to reader or sites to their readers, exposing your name, links, etc. to your target market).
Common E-book Publishing Myths
- Myth: No one reads e-books.
- Fact: Many people turn to e-books (especially in technology and business-related niches) every day, because they offer instant gratification for those wanting to learn about something (while having the information already organized in front of them). If no one's reading e-books in your niche, chances are that they don't have options, or no one's currently effectively marketing e-books on the topic.
- Myth: No one takes e-book writers seriously.
- Fact: That may have been true years ago, and I'm sure there are still some die-hard print publishing advocates poo-pooing e-books. Those folks are also seriously behind the times. It's true that there are a lot of poor quality e-books out there, but there simply isn't a huge stigma attached to e-book writers the way there used to be. The key is building your reputation with your market as much as possible before writing your e-book.
- Myth: There's no money in e-book writing.
- Fact: There's actually quite a bit of money in e-book writing. In this day and age, people don't just want information. They want it fast! E-books fill that need where print books simply can't. Because of that, e-books are sometimes even able to be sold at a premium, often for much more than similar print publications. How much you can make depends a lot on your marketing abilities.
- Myth: It's too hard to market an e-book.
- Fact: If you can't handle the marketing side of things, chances are that you have no business being being a freelancer to begin with. If you're an even remotely successful freelancer, you have to be able to market your services. You already have the basic skill set. All you have to do is adapt it to a product. With e-books, you even have the added benefit of affiliate marketing opportunities, where you can let others sell your e-book for you, taking a lot of the marketing out of your hands.
- Myth: An e-book will take forever to write.
- Fact: If you can write articles, you can write an e-book. E-books don't have to be over 100 pages. My own first e-book was just 18 pages long, and took only a few hours to write from start to finish. The greatest thing about e-book writing is that it can be broken down into much smaller parts (think of your e-book as a collection of articles that have to flow together). Breaking it down into smaller goals can help you fly through the e-book writing process. You just have to stop thinking about the total length, and think about each section separately.
Have some of these myths or fears about e-book publishing crossed your mind? I hope you'll take the time to re-think your concerns, and give e-book publishing a serious try if one of the motivations above applies to you.
Remember, there's never any harm in trying something new. You may just be surprised at how successful e-book publishing can be.