When you work as a freelance writer, you run a business. And when you run a business, market research is essential to your continued growth. Yet I often see freelancers make rash decisions about their businesses with no market research whatsoever to help them make those choices. They just wing it.
First, why is that? Are they simply not serious about their businesses (maybe treating them more as hobbies)? Are they uninformed about how to handle market research? Or is it something in between? Whether you've been there yourself or you know others who are, what do you think?
Next, what are some of the most important types of market research for freelance writers in your opinion? Here are a couple of examples to get us started.
1. Researching the competition when setting freelance writing rates
2. Researching a publication's guidelines and past issues before querying them
3. Researching market saturation (how much demand there seems to be in your specialty area vs the number of freelancers offering those services)
What would you add to the list to give new freelance writers a better idea of what kinds of market research they should consider?