Marketing Tip: Create a Marketing Calendar

While a marketing calendar can be an important tool in book marketing, it can also help writers of all kinds promote their work more efficiently.

What is a Marketing Calendar?

A marketing calendar is a calendar (you can choose whether to make it monthly, weekly, or daily), where you lay out your planned marketing activities based on events throughout the year.

How to Create Your Marketing Calendar:

  1. Look for special days, weeks, or months (holidays, etc. - they'll vary based on where you live and where your target market lives) that would somehow apply to your book or style of writing.
  2. Mark any that you feel you can take advantage of marketing-wise on your calendar.
  3. Plan marketing tactics leading up to those events to take advantage of their "timely" nature, and mark those on your marketing calendar as well.
  4. Review your marketing calendar regularly, and stick to it.
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Jennifer Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has 25 years' experience as a professional writer and editor and over 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience (including web development) and around 18 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

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