Review of Peter Bowerman's Well-Fed Craft:

The Fast Track to Marketing-Writing Mastery

About the Well-Fed Craft Program

If you're new to freelance commercial writing, you'll never be alone as you learn the ropes with Peter Bowerman's Well-Fed Craft.

The program consists of 11 modules, including an audio intro to the course. Then 10 video guides walk you through freelance project types and marketing-writing strategies with Peter.

Plus, you'll find .pdf real-world examples from Peter's own business as well as featured guest content from successful copywriters like Gordon Graham ("That White Paper Guy") and Casey Hibbard (author of Stories That Sell).

Here's What You'll Learn

• Brochure writing & basic copywriting structures;
• Case study and white paper writing;
• How to write sales letters & landing pages;
• Writing direct mail pieces and website copy;
• How to craft effective taglines, titles, and headlines;
• Using storytelling, themes, and humor in writing copy for clients.

More importantly, Peter helps you embrace not only the structure to succeed as a freelance commercial writer, but also the marketing mindset you'll need to help clients see real results (and keep coming back for more).

Find Out More

If you'd like to learn more about the Well-Fed Craft course, who it's designed for, and how it might help you build or grow your freelance commercial writing business, check out the clip below from my recent podcast chat with Peter.

Jenn

• Getting to see real-world examples of client-approved copy has to be the biggest benefit for new writers. Because so many of these project types are ghostwritten, it isn't often you get to see this from the writers behind the copy.
• I love that students are not only essentially given templates, but are also given some of the "why" behind projects -- understanding why clients need something is key to understanding how to sell them on hiring you.
• Another perk of this course is .pdf access to samples. It's great you have Peter walking you through them in the videos, but being able to refer back to them at your own pace when you need a refresher is quite handy.

Edward

• The project copy examples are probably the top highlight, which are further enhanced with Peter’s expert commentary.
• His insights and tips on how to structure and format different copywriting project types are well worth the listen and read. I found these very helpful.
• The Q&A is also very insightful for new copywriters. Heck, even long-time copywriters who want to improve their game, in both copywriting and business senses.
• Interesting group discussions. Great inclusion.

Jenn

When it comes to suggestions for Peter's Well-Fed Craft, I only have two:

1. In this instant gratification world, I think it would be nice to have a downloadable option available instead of only flash drive delivery. Large file sizes could be avoided by letting students download individual modules when they're ready. (Update: In the course's re-release Peter switched to a downloadable option. You'll now have access to a membership area on his website where you can the course or download course materials.)
2. As Peter and I discussed for the podcast, there's still a lot of room to grow here. Edward mentioned maybe including more on web copy (a great idea). I mentioned to Peter that I thought press releases would have been a good, and popular, project to cover as well. (Update: I know Peter's been putting some thought into this. I may even assist with a press release module down the road.)

Edward

The web copy module section was a little short, and I found I was left wanting more.

Good examples of web copy however, but maybe a whole module might have been more beneficial with greater detail.

Jenn

Here's who I would recommend this course to:

• New freelance writers who are interested in commercial / business writing
• Journalists or content writers looking to move into freelancing for corporate or even small business clients
• Existing copywriters who want to expand their service offerings and want to learn about new project types or get a better grasp of the fundamentals

Long story short, if you want to launch or grow a freelance commercial writing business, this course is an excellent place to start, and Peter Bowerman is one of very few people I'd personally trust and recommend to you when it comes to this area of freelancing.

Edward

Well-Fed Craft features an excellent overview, insights, and examples of great copy for new copywriters, potential copywriters, and even seasoned copywriters looking for a refresher.

I would recommend it to other copywriters. It provides a very good core foundation and structure to great copywriting.