Peter Bowerman has generously offered to provide a bonus 30-minute one-on-one coaching session to any of you who sign up for his Well-Fed Craft course through All Freelance Writing (not a limited time offer; you can get this bonus any time). To claim your coaching session, just email Peter after you sign up for the course and let him know you learned about it here.
Curious how the Well-Fed Craft course works? Want a glimpse at the kind of things you’ll learn? Peter’s added a free bonus module to let potential students get a taste of the Well-Fed Craft format. It’s a 10-minute video module where Peter will walk you through a sample brochure he wrote for one of his nonprofit clients.
You may be familiar with Peter Bowerman from his Well-Fed Writer book or blog. For years his book has been my top recommended reading material for new freelance writers. So I was thrilled to hear he was launching a new course on freelance commercial writing called Well-Fed Craft.
Is Well-Fed Craft your ticket to a profitable commercial writing business?
I hope to help you find out. In addition to my review of Well-Fed Craft below, you’ll also find:
Let’s get to it, shall we? I was excited to see something new from Peter, and I hope you’ll love it.
Oh… but first, for the sake of full disclosure because here we all love transparency and honesty and all that good stuff — Peter provided course access for the sake of my review. And there are affiliate links in this post. (Ewww, I know, but if you’re concerned, you can read my “No Bullshit Affiliate Promotion Policy.” In short, I value your trust more than making an easy buck here. Always have. Always will.
Also, this review was originally published on December 28, 2016 before the initial limited-run release of this course. This post was updated on June 28, 2017 to reflect changes to the program for its wider release, and it was again updated June 19, 2020 to reflect the new bonus coaching session Peter generously offered for All Freelance Writing readers who sign up for the course.)
Find out if you have what it takes to make big money in one of the most lucrative freelance writing specialties. Let Peter Bowerman’s Well-Fed Craft teach you how to tackle key project types and give your freelance commercial writing career the kick it needs.
If you’re new to freelance commercial writing, you’ll never be alone as you learn the ropes with Peter Bowerman’s Well-Fed Craft.
The program consists of 11 modules, including an audio intro to the course. Then 10 video guides walk you through freelance project types and marketing-writing strategies with Peter.
Plus, you’ll find .pdf real-world examples from Peter’s own business as well as featured guest content from successful copywriters like Gordon Graham (“That White Paper Guy”) and Casey Hibbard (author of Stories That Sell).
More importantly, Peter helps you embrace not only the structure to succeed as a freelance commercial writer, but also the marketing mindset you’ll need to help clients see real results (and keep coming back for more).
If you’d like to learn more about the Well-Fed Craft course, who it’s designed for, and how it might help you build or grow your freelance commercial writing business, check out the clip below from my recent podcast chat with Peter.
Since 2000, Peter Bowerman has been helping freelance writers make a GOOD living fro their words.
A veteran commercial copywriter, popular speaker, and commercial writing coach, he is the self-published author of the three multiple-award-winning Well-Fed Writer titles (http://www.WellFedWriter.com), how-to “standard” on lucrative “commercial” freelance writing.
A veteran commercial copywriter since 1994, his client roster features the likes of The Coca Cola Company, IBM, UPS, American Express, and Mercedes-Benz.
He chronicled his self-publishing success in the 2014 multiple-award-winning title: The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living. (http://www.WellFedSP.com)
Want to know more about the man behind Well-Fed Craft before signing up? Get it straight from the source in my podcast chat with peter.
Read my review of Peter Bowerman’s Well-Fed Craft course.
Now that you have a bit of background about the Well-Fed Craft program, let’s get to the review.
I followed the standard review format I use here at All Freelance Writing. You get a general impression, highlights (the best parts), suggestions or problems (the worst parts — I don’t believe in writing “glowy” reviews; I want you to have the full picture before buying anything), and then a final verdict as to whether or not the product or service gets my recommendation.
When it comes to suggestions for Peter’s Well-Fed Craft, I only have two:
Here’s who I would recommend this course to:
Long story short, if you want to launch or grow a freelance commercial writing business, this course is an excellent place to start, and Peter Bowerman is one of very few people I’d personally trust and recommend to you when it comes to this area of freelancing.
Remember, when you sign up for Well-Fed Craft through this site, you’ll get a bonus 30-minute one-on-one coaching session with Peter. You choose a time and topic, and he’ll chat with you about your personal business concerns. That’s a $75 value for free just for mentioning you learned about his course from All Freelance Writing.
What are you waiting for? You can learn commercial writing from one of the best with nearly 5 hours of modules, a .pdf sample collection, and — if you order before the deadline — a bonus one-on-one coaching session with Peter himself! For just $297, Well-Fed Craft is a bargain that will pay for itself several times over!