Quick Tip for Bloggers: Add static content to your blog's homepage for more stable search engine rankings and higher conversions.Last week I suggested adding your latest blog content to your writer website's homepage. That might make this week's quick tip sound a little strange. But this one is for bloggers:

Consider adding static content to your blog's homepage.

In last week's post we were looking at freelance writer websites and author websites, where the blog is an add-on and static homepages are the norm. Adding dynamic blog updates there can be helpful for SEO and drive more visitors to your blog content.

On the other hand, it's common for bloggers to make their main blog feed their homepage. The entire homepage is dynamic in that case. If that's what your current blog looks like, it's worth considering a change.

Why Add Static Content to Your Blog's Homepage?

First, if you aren't sure what "static content" is, it's simply content that doesn't change regularly. For example, your About page is a static content page. Your main blog page, which automatically updates on a regular basis with new posts, would be a dynamic page.

What I suggest for bloggers is combining the two.

There are a few good reasons to try this:

  1. Static content on your homepage can let new visitors know what they can expect to find there, without having to dig for that information.
  2. Having some static content on the page can lead to more stable search engine rankings because all of the content isn't constantly changing.
  3. Perhaps most importantly, your homepage can be one of the highest traffic pages on your blog. If that's true in your case (check using Google Analytics or your favorite web analytics tool), putting a static call to action there can help you increase conversions.

All Freelance Writing Static Homepage Content

Types of Static Content to Add to Your Blog's Homepage

If you're not sure what kind of static content to add to your homepage, here are some options to get you started:

  1. A call to action box (such as an opt-in form)
  2. An introductory paragraph or two letting visitors know how your site can benefit them
  3. Descriptions and links to your most popular posts
  4. A header image that's unique to your homepage
  5. Content leading to different key areas of your blog (such as if you blog for related, yet different, audiences)
  6. Promotional content for your latest free or premium resource for your readers

Think about what you want to direct the most attention to, and make your static content reflect that.

How to Add Static Content to Your Homepage

If you decide this is something you'd like to try, there are several ways you can go about it (in WordPress):

  1. Create a page with your homepage content. Create another (blank) page called Blog. Then go to your Reading page in your WordPress settings. Tell it to use a static page for your homepage, and choose the new page from the dropdown menu. Then choose your page called Blog from the second dropdown menu. (Easy, but this is more if you want a static-only homepage.)
  2. Your theme might have one or more homepage template options available that make it easy to add dynamic blog content alongside static content. (Usually easy)
  3. You can create a new template file in a child theme called home.php that calls the WordPress loop along with any static content you add. (Advanced)
  4. You can use a plugin like Visual Composer that gives you a drag and drop interface to create your pages. You can usually pull in static content blocks as well as your latest blog posts. (Usually easy)

I'd love to hear your thoughts. Do you have any static content on your blog's homepage? If so, what kind of content do you feature there? How did you choose to add it? Share your examples with the rest of us in the comments below.

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