Free Target Market Planner for Freelance Writers

Have you ever struggled to pinpoint the target market for your freelance writing services? If so, I have a free tool that might help.

I decided to overhaul my old target market worksheet, previously only available to those who purchased my Web Writer's Guide e-book which is no longer available. I'm releasing the updated version as a freebie. You'll be able to find it in my collection of resources for writers along with other downloadable worksheets and templates, online tools and calculators, free reports, and more.

Here is a preview of the new target market worksheet. You can find instructions on how to use it below.

Worksheet Preview

Preview image of a target market worksheet for freelance writers with sections including market name, demographics, industry or niche, desired project types, typical client budgets, client needs and motivation, your unique selling proposition, and your resulting target market description



Let's look at a quick hypothetical example of how you might use this worksheet:

1. Target Market Name

Mention a general classification of the type of client you want to work with. This could be small business owners, corporate clients, consumer magazines, trade publications, etc.


Webmasters / online entrepreneurs

2. Demographics

This includes things like your target clients' age range, gender, location, education level, parental status, marital status, or similar descriptions as relevant.


Mostly U.S.-based males, aged 20-35, college-educated

3. Industry or Niche

Note the specific industries or niches you most want to target. Remember to keep these similar if you choose more than one. This way your marketing can do double duty (or more) because you won't have to target several completely different markets.


Personal finance

4. Desired Project Types

Now mention the specific types of writing projects these target clients seek out or might have a need for.


Long-form blog posts and online feature articles

5. Typical Client Budget for These Types of Projects

Remember, someone can't be a member of your target market if they can't afford you. They would be in a lower-tier market, and that's one you don't want to waste time or resources pursuing. So make sure you have an idea of what these projects will cost on average, and note that in this section.


At least $250 per article

6. Client Needs and Motivations

In order to effectively market your services to any particular client group, you must understand their motivations and what influences them. In other words, what would they hope to get out of the typical project type you listed?


Increase organic traffic through better search engine rankings and increase conversions from blog readers to email subscribers.

7. Your Unique Selling Proposition

Now note anything that makes you stand out among the competition, when considering the other factors you've listed. This might include extensive experience, unique skills, your educational background -- anything you can use in your marketing efforts to appeal to these particular clients.


Formal financial planner with five years of experience writing for the Web in this niche

Put all of these things together, and you'll have a good picture of your target market.

Need help mapping out the target market for your freelance writing business? Download your copy of this target market worksheet today. 

If you'd like to use this worksheet for your freelance writing business, you can download it from here: Free Target Market Worksheet for Freelance Writers

Profile image for Jennifer Mattern

Jennifer Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has 25 years' experience as a professional writer and editor and over 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience (including web development) and around 18 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

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2 thoughts on “Free Target Market Planner for Freelance Writers”

  1. Helpful tool Jenn!

    In fact, I think it could work for any small business owner. Many struggle to find their target market — I did! But your worksheet makes it easier. Once you define your target market, you can step back, review the worksheet, and make sure your target market is, well, on target. If not, revise it.

    • Very true. This would work for pretty much any kind of business, but especially service-oriented ones. Sometimes breaking things down is all we need to figure out why a marketing strategy isn’t working — it might be designed for someone other than the market members you’re really trying to reach.


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