Yikes. Can you believe there are still people out there who think "Web content writing" is nothing more than the garbage $5 and under gigs involving poor English and rehashed articles? I guess I thought we were beyond that, but I came across a post somewhere earlier today (can't remember what it was I was reading) which lumped "Web content writing" in with things like writing essays to help students cheat. I'm partly a Web content writer. So, ouch!
Writing Web content may not be the primary work I do, but it's enjoyable. It also pays reasonably well at up to $200 per 500 words for pieces written from my own experience or with minimal research needed. Is the pay as good as when I write features? No. Is it as good as when I write white papers? Nope. Is it as good as writing a pitch letter, press release, or anything else I write more often? Occasionally, but generally not. Still, being able to write in my specialty area at one to two articles per hour in many cases, it's not exactly chump change either. So it shocks me to see people saying they'd never take a "Web writing gig."
What's really amusing is that while writers still seem to frown on writing Web content, while at the same time, I've found more and more clients gaining respect for Web writers, and they're willing to dish out the dough for decent work.
What exactly is "web content" anyway? It's simply content published on any website or blog that wouldn't fall under the headings of marketing copy or features, such as with an online version of a magazine. I don't know who decided "Web content writing" had to involve crap pay or lousy work. I guess I missed the memo.
I can't help but think the writers who still poo-poo the idea are just the ones who haven't been able to make it work for them, because they spend their time trolling the job ads at ridiculously low rates instead of building a platform to attract a different level of client in that area. If that's all they open themselves up to, I suppose it's not surprising.
What do you think? Why do some writers still act like writing content for the Web is something writers should be ashamed to do, even though better and higher-paying markets are opening their doors online every day? It's no wonder the crappy version of Web content writing is still so prevalent when the professional writers out there remove themselves from the game. I mean really, then what's left?