A press kit, or media kit, as defined by Wikipedia is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
The materials in the release “introduce” the company, so in addition to media distribution, a press kit can be a valuable tool for introducing the company to new clients. Well-developed media kits showcase the company’s accomplishments, recap significant moments of its history and include any recent newsworthy events.
While some companies choose to create a bound booklet with all of this information inside, a media kit can be as simple as a folder, containing the company’s history, press releases, any news coverage the company has received recently, samples of the company’s work (or pictures of its products) and contact information.
My name is Melissa Breau & I’m a Raleigh-based tea-drinker and dog aficionado. If you’re local, let me know—I’d love to grab a drink.
By day, I’m a keyboard junkie, and (shameless plug) craft killer marketing content for small business owners far and wide.
By night (and sometimes on the weekend) I help out at several nonprofits, teach my dog new tricks, and try to spend as much time outside in the sunshine as I can.
Before joining the world of marketing I spent several years at various publishing companies in NYC, including both magazine publishers and book publishers. I also earned my Masters in Publishing from Pace University.
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