What to Take to a Face-to-Face Meeting

By on February 20th, 2012

Yesterday, I spent the day out of my office meeting with potential clients. While it took up several hours, in the end it was well worth it as I closed a couple of deals.

During my time in the car, driving from one appointment to the next, I began to think about what I really needed by my side and what I could have left at the office. Here is what I came up with.

1. Samples. It is true that many clients want to see samples. That being said, most people never ask me for these when we meet in person. Instead, we talk about my experience and past work and agree that I will forward samples via email at a later time.

While you may never be asked to produce samples, you always want to have these with you just in case.

2. Resume. I keep a nice stack of resumes in a folder that I take to every meeting. Even if the client does not ask to see it, I always hand them one. Not only is this good for conversation during the meeting, but it gives the person something to hang onto and review later on.

3. iPad. Believe it or not, this is something that has saved me many times when meeting with clients. Although everybody has a computer in their office, most of my meetings tend to take place in a conference room. With the help of my iPad, I can show live samples and produce online information on the spot.

If you have been thinking about purchasing a tablet, the ability to take it with you to meetings may be the excuse you need to move forward.

What other items do you take with you when meeting with potential freelance writing clients?

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All Freelance Writing Weekly Roundup – February 17, 2012

By on February 17th, 2012

It’s our weekly roundup time. Let’s look back on our recent daily discussions in the writing forums, blog posts you might have missed here and around the Web, and a few old items you may want to look back on from our archives. Have a great weekend!

From the Writing Forums

From the Blog

From the Web

From the Archives

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The Complete Freelancing Mom Office (Finally!)

By on February 16th, 2012

As we discussed in the comments of another recent post, every freelancer has a different ideal office situation. Usually

The wall of built-ins in the new office provide storage and a desk.

we just have to make do with something less than desirable for a time, especially if we’re trying to play mom while also enjoying a home career.

Personally, I’ve had a long-time dream of a cozy library style office, but it didn’t seem to be coming to fruition very quickly thanks to first space, then budget and finally time constraints. For more than six years I worked on a folding table stuck wherever I could find space.

Recently I started working on my real office, office however, and I’m pleased to say the project has progressed quickly and I can finally announce that….

I have a complete office, and I love it!

What makes the office so special? Many things. But most importantly, it’s a reflection of all that I do and am in the course of a day, week or year.

The Desk

Of course, the most important element in my new office is a desk. My new desk is part of a wall of built-ins I finished up a couple of weeks ago. The desk is down on the end and it’s only about three and a half feet wide.

I’ve lost almost three feet of space from my six foot table, but that’s okay because I’ve gained it back in the other eight feet of counter top to my left on the built-ins. The desk holds my monitors and keyboard. There’s space for my pens and gum and mouse. Everything else I need has its home elsewhere in the room. The simplicity of the workspace is outstanding.

The Built-In

The largest portion of this room is the new built-in. The long counter top holds the printer and has plenty of space to spread paperwork out as necessary as I sort things. I can wrap presents on it or stack magazines on it. I can sort files or invoices on it. And it’s pretty stained wood!

Under the counter top is eight feet of cabinet and drawer space. Overnight I gained more room than a walk-in closet when it comes to storing files and my stuff I use for various home projects. My tape measure sits next to my scrapbooking paper and my utility knife.

The pedestal table works well for homework and dinner if necessary.

Suddenly all of the office supplies, markers, laptop accessories, CDs and file boxes have a home where they are hidden away. They are no longer stacked in a closet somewhere. Best of all, since it’s all mine, I can find what I need without having to dig past Christmas decorations or fish water (another story for another time.)

Above the cabinets are my bookshelves. I have an entire wall of shelving dedicated to my books. Some are professional, some are grown-up books I read for fun, and many are my young adult and kid books collected for my alter identities of mom and teacher. It’s these shelves that create the “library” feel to the office.

The Workspace

In the center of the library/office, I have a pedestal table and four chairs. As I’ve described previously I use this table for helping two little boys with homework. After all, this is a rather critical function of mom’s workspace. The table can also double as a dining room table if I want it to or additional space for filing and sorting out dozens of Christmas presents.

The Pretty Things

Finally, the best parts of my office are the parts that make it totally unique and mine. In one corner is my giant wingback chair. My grandmother’s antique coffee table makes a terrific end table, and

Antiques and a big chair make the room perfectly personalized.

after only a month, the table is stacked with books I’m working through. The secretary in the other corner is antique as well and holds special things that simply don’t have a home anywhere else in the house – collectibles, special files in the locked drawer, stationary.

The Satisfaction

Most of all, the completed office gives me a tremendous amount of satisfaction. I finally, after six years, feel like I’m working on my own career in my own space. Having a special place that reflects what you’re about makes it more desirable to come to work, especially if you’re tacking on three hours to a day that’s already very full. Often I just look around and smile at the things around me.

Does this make me a better writer? Eh, who knows. One thing I do know is that having an ideal office and working space makes me a very satisfied writer. I’m finally content to know that my office matches my career – unique, customized and totally situated to this freelancing mama lifestyle I live.

I hope everyone is able to enjoy their workspace as much as I’m enjoying mine.

How close are you to your ideal workspace?

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Don’t Skimp on the Things That Count

By on February 14th, 2012

Over the years, I’ve become increasingly more frugal and more DIYish. I blame self-employment for enabling me to figure out just how much I can do on my own. I never buy frozen dinners because, besides the health factors, I can make the same meal for less money. I have decent sewing skills and I’m always passing up clothes because I think I can make them myself for less (it never happens). Instead of paying $10 – $20 each for fancy storage boxes, I made my own by cutting and re-gluing moving boxes. The amount of frugal/DIY projects on my list is overwhelming.

I’ve been delaying a crucial marketing device because I’ve been too cheap to pay for it and my DIY list is so long, I may have never gotten around to it. For years, I’ve been too cheap to pay for a professional business picture. It’s a requirement for one of my major clients and I’ve skated by without a picture for a very long time. And several times, I’ve been asked for a photo to accompany an article or an expert quote but I haven’t had one – at least not one that I felt gave justice to my more professional self.

I finally decided to move it up on the priority list. I even added to my 30 before 30 list for extra motivation. I made an appointment at a studio in my area and forked over $75.99 for their business package, which essentially gives me the right to use my photograph online or however. I took my photos today and I’m only sorry I didn’t do it sooner.

Saving money is great. But some business expenses are worth spending the extra. For example, if your web design skills don’t go beyond basic HTML, it may be better to hire someone to create your professional website (note to self). If tax rules and accounting aren’t your thing, hiring an accountant (one with small business or sole proprietor experience) is better than doing your own taxes and certainly cheaper than penalties you may face from DIY errors. You might buy accounting software instead of fussing around with your own Excel spreadsheets. You could pay someone to design your business cards or to edit your work. Or, you may pay extra for a computer that will last longer or for faster internet service.

The lesson I’ve learned is not to sacrifice much-needed business expenses for the sake of saving money. (Oh and it also takes time to save money, but that’s a story for another day.) You can justify the cost with a business tax deduction.

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All Freelance Writing Weekly Roundup – February 10, 2012

By on February 10th, 2012

It’s time for our weekly roundup again. Here are our recent daily discussions from the writing forum, recent posts on our freelance writing blog, and articles I’ve had my eye on from others in the niche this week.

From the Writing Forums

From the Blog

From the Web

From the Archives

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