If you missed this at QuickSprout.com, Neil Patel is planning to take a brand new blog to $100k in income per month over the course of a year. And he plans to let his readers know how he does it.
What do you think? Is it unrealistic, even for him? Will new bloggers be able to replicate it if he succeeds?
I'm a bit torn on this one. I understand the allure of experiments like this and sharing progress. I'm in the middle of something similar on the freelance front -- started earlier in March, with so far only one colleague aware of the details (to bounce ideas off of -- they're not getting involved in any way). It's fun. It's a challenge. And hopefully your readers can learn something from your process. What's not to love?
I take issue with one part of this, and that's the idea that others will be able to replicate his success. Now, let me preface this by saying I'm a big fan of Neil's. He's been behind some great brands, and even more great content. But my issue is that he already disclosed the domain of his new site, when it probably should have been kept secret until the end.
Why is this a problem?
The issue is that Neil Patel already has a significant following. And by sharing the site with them, he's going to drive his QuickSprout readers to the new site for an artificial traffic boost that no legitimately new blogger can replicate. And his goal was to make this work without leveraging his existing network. Now, he's already done that.
Someone asked him about this in the comments, and here was his response:
"I will account for those variables in the coming month when I explain my process. For a guy like me it’s hard to avoid getting natural traffic — but my goal is so loft that my current visitors won’t be as big as a help as you think. Primarily because I am attacking a new niche."
That sounds good in theory, but I'm not sure how you can really account for those variables. I also disagree that driving QuickSprout readers to the new site constitutes "natural traffic," and wish he'd have chosen to use a pen name for the project (the only way to really avoid leveraging your existing popularity). And finally, I think the "new niche" argument is irrelevant. If we were talking about some obscure niche that most internet marketers don't care about -- say, marine biology -- that might be true. But the new blog's niche is nutrition. That's a very general, consumer-oriented niche that many, if not most, people have at least some interest in. So here's bound to be overlap, and likely a lot of it.
So it's not a simple case of accounting for an uninterested group of visitors who are only there to watch you like a fish in a bowl. There's likely to be very real interest in the subject matter, along with related links and social media shares, due to that general consumer nature of the niche. And that concerns me because I think it makes it an unrealistic challenge for most bloggers who might choose to follow along or replicate his steps -- which is kind of the point.
I think it's a nice idea. But I have some big concerns about the execution from a reader's point of view. What about you? Will you follow his progress? Do you think sharing the domain name from the start was a good idea, or will it make this more difficult for others to replicate now that QuickSprout's readers will be contributing to its success in some way? I'd love to hear your thoughts.
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