3 Reasons to Conduct a Blog Content Audit

Previously we've talked about what blog content audits are and how you can create a simple blog content audit spreadsheet to make the process easier. But why would you want to take on this potentially huge project in the first place?

Let's look at three good reasons you might choose to conduct your own blog content audit. A content audit lets you:

1. Fix problems that turn readers away.

One of the biggest perks of a blog content audit is that it requires you to physically look at every post on your site in some way. That means you'll see what your readers are seeing, and you can fix problems that might drive them away from your site. For example, you might find and fix:

  • Serious spelling and grammatical errors from your earlier blogging days;
  • Formatting problems that resulted from previous design changes;
  • Broken links that leave readers lost.

2. Plan future content.

There is no better way to plan your future content strategy than to know what you already have. Once you have your blog content inventory, you can identify holes and fill them.

Do some keyword research to see what your readers are looking for, and use your blog content audit to figure out if you're filling those needs. If you aren't yet, then you immediately know what content you should focus on creating.

3. Increase traffic and engagement.

A blog content audit also gives you an opportunity to grow your blog readership. For example, you might use it as an opportunity to better optimize your old posts for search engines, so you can drive more targeted traffic to your blog.

Another option is to focus on reader engagement (how often people share and comment on your content). A blog content audit also lets you review this type of success or failure of older posts.

What do your most shared or most commented posts have in common? An audit helps you figure that out so you can do the same with posts you write in the future.

Why else might you or other bloggers choose to conduct a blog content audit? If you made that decision for other reasons, tell us about them in the comments.

Profile image for Jennifer Mattern

Jennifer Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has 25 years' experience as a professional writer and editor and over 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience (including web development) and around 18 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

Subscribe to the All Freelance Writing newsletter to get freelance writing updates from Jenn in your inbox.

Get More Content Like This in Your Inbox

Did you enjoy this post? If so, please subscribe to the All Freelance Writing newsletter where you'll be notified of new blog articles and receive subscribers-only content.

Subscribe now.

4 thoughts on “3 Reasons to Conduct a Blog Content Audit”

    • lol An excellent reason Anne! 🙂 I’m amazed at some of the old posts I come across that I’d completely forgotten about. I’ve been meaning to add some of our best posts to our About page at All Freelance Writing, and when I’m finished with this process I’ll finally know what those are. 🙂

    • Just don’t discount some of your older posts because they’re not your biggest traffic bringers. Some of my best were hidden deep in the archives. The problem wasn’t the content so much as the optimization and lack of promotion on my part.


Leave a Comment