There are many misconceptions surrounding cold calling, from the effectiveness to the best techniques and more. You don’t want to overlook this method of marketing your services because of a myth that was started by somebody you don’t even know.
It Never Works
Let me be the first one to tell you that this is a lie. Simply put, cold calling can help you drum up new business. Are you going to make a sale every time you pick up the phone? Of course not. That being said, you are definitely putting yourself in position to land new clients.
Over the years, I have found some of my best clients through cold calling.
Everybody will be Rude to me
There is no denying that some people will hang up on you. Worse yet, some people will cuss you out and then hang up. But guess what? These people are in the minority. Even when I am told no thanks, most people are friendly and courteous in doing so.
Note: don’t let a few rude people stop you from cold calling in the future. If you get screamed at or hung up on, simply move to the next call.
It Takes a lot of Time
The only phone calls that take a lot of time are the ones that could lead to a project. Otherwise, you are probably on the phone for no more than a minute at the most. People who don’t have any use for you will not keep you on the phone for the fun of it.
By avoiding these misconceptions, you may find yourself falling in love with cold calling!