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Market your Services with a Holiday Check-in

The holiday season is a great time to connect with current and past clients. No matter if you do so on the phone, via email, or even in person, this is one time of the year when you should reach out to every current and past client. While job number one is to wish them a happy holiday season, this is also a great opportunity … read more

Three Key Words: Always Be Closing

As a freelance writer, there is more to your success than producing high quality content. Even though you may not enjoy the sales and marketing process, it is a big part of achieving your goals. With this in mind, these three words should always be close to your heart: always be closing. In other words, you should always be ready to close a deal. You … read more

When is the Best Time to Make Cold Calls

Lately, we have been discussing cold calling as a marketing method quite a bit. For example, my last post touched on how to discuss freelance pricing during a cold call. This time around, I want to take a closer look at when you should be making cold calls. If you are going to spend time on the phone, you might as well give yourself the … read more

How to Discuss Freelance Pricing During a Cold Call

For many freelance writers, marketing is the “hot topic” of the day. Not only are these people looking for a marketing strategy that works, but they want to rely on something that doesn’t take up all their time. If this sounds familiar, you have probably given cold calling a second thought at some point in time. This is something we have discussed before. For example, … read more

When Marketing your Services, Let your Passion Shine Through

One of the main reasons for your success as a writer is your passion. You love what you do and it shows through in your work. Are you able to take this same passion and translate it to your marketing strategy? If so, you will have an easier time generating interest and landing new clients. Here are three ways to let your passion shine through … read more

Are you Following up on your Marketing Activity?

If you are going to market your freelance writing services, you might as well do whatever you can to achieve as much success as possible. This means following up on all activity, from cold calls to direct mail and everything in between. It is easy to believe that your marketing strategy will take care of itself the first time around. However, this is not always … read more

What is your Biggest Marketing Fear?

For many freelance writers, marketing is not something they enjoy. In fact, this is something they fear for one reason or the next. But why? Why do so many people shy away from this when it could help take their career to the next level? Here are three reasons why some writers avoid creating a detailed marketing strategy: Afraid it won’t work. Let’s face it: … read more

Implementing a Marketing Strategy: Block Off Your Schedule

Like most freelance writers, your primary passion is writing. Makes sense, right? While there is nothing wrong with wanting to spend all your time writing, you cannot afford to overlook the marketing aspects of your business. If you have yet to implement a marketing strategy, there is no better time than now to change your ways. What is holding you back? One of the most … read more

How to Increase Call Backs from Voicemail Messages

If you spend any amount of time cold calling, you will soon find that your primary targets are not always available to talk. For this reason, you have two options: Call back at a later time and/or date Leave a voicemail message and hope for a return call While there are pros and cons of both options, I always prefer to leave a voicemail message. … read more

Spending Money on Marketing – How Much is too Much?

As a freelance writer, new clients are your lifeblood. The more gigs you land the more money you will earn. Pretty simple, right? Your marketing plan is going to determine how much success you have in this area of your business. While true that some marketing strategies are free, others are going to set you back a few dollars from time to time. This leads … read more