You have many jobs as a freelance writer. One of the most important is marketing. You want everybody to know what you do. The more people you tell the better chance you have of landing new clients and making more money.
Over the past couple of years, I have handed out hundreds upon hundreds of business cards. Are you doing the same? There is a good chance that you have forgotten about this great way of marketing your services to potential clients.
Why would I need business cards? I am just a freelance writer! This is a common sentiment among many writers. It is also a common mistake. You should always have a few business cards with you, no matter if you are meeting with a potential client or simply heading out for dinner. You never know when you will need one.
I have made it a habit to almost go overboard in terms of handing out business cards. If I have the smallest opening for doing so, I always give my card away. Sure, most of them probably find their way into the trash or somebody’s junk drawer but that is okay. There are always people who hold onto them and/or pass your name along to an interested party.
Depending on how you market yourself, a batch of 500 business cards may last you a year or longer. On the other hand, if you attend a lot of networking and marketing events these could be gone within a month or so.
Don’t overlook the benefits of handing out business cards. The more you do this the better you will feel about yourself. And you will feel really good when you land a client as a direct result!