Marketing your freelance writing services through your network can lead to new business, month after month. While some of the projects you receive from your network will be right up your alley, others may be new to you. Over the past couple of months I have heard the phrase “can you do that for me” too many times!
People who have trusted you to do a good job in the past will trust you to do the same in the future. This is true even if the project is not suited to what you consider your core skills.
For example, I have been working closely with a client to grow their blog through regular updates and some SEO work here and there. Our entire relationship for the past six months has been built around this blog.
Last week, the client called and asked if I could help write two feature articles while also starting a newsletter. At the time my contact had no clue that I was skilled in these areas as well. But since our relationship has been so good for so long, my name immediately came to his mind. This is the type of call that you want to receive.
Yes, from time to time you are going to be presented with work that you aren’t equipped to handle. Remember, there is nothing wrong with turning somebody down. In fact, it is better to turn away a project than to take it on and hope for the best. If you fail the client may look at you in a different light, and in turn this can harm your once good relationship.
As you grow your network and complete more projects you will begin to hear from clients asking if you can do more for them. It is much easier to succeed when the work is coming to you!