As a freelance writer, you always want to keep a steady flow of work coming in. The best way of doing this is to market your services on a regular basis. It does not matter how you do this, as long as you are comfortable and happy with the results. With this in mind, many freelancers ask the same question: is there any way to market myself too much?
In my opinion, there is no such thing as doing too much in terms of marketing. The worst that can happen is that you receive more work than you can handle. While this may sound like a problem, I am confident that you can work it out. Most writers I know are more than happy to be overloaded with work – this is better than not having enough on your plate.
Of course, there is a problem if you are spending too much time on marketing and not enough on the projects that you already have. Remember, your main responsibility is to service your existing clients. Drumming up new business is very important, but not at the cost of throwing your current clients aside.
With the right marketing plan you will find it easy to strike a happy medium between this action and the time you spend on client projects.
You can never market yourself too much. Even if you have enough work to stay busy, you should still be doing something to attract new clients.
Chris, always love to read your blog posts! And, no, you definitely can’t market too much. You can spend too much time with a faulty marketing plan and spend time that should be spent servicing your clients marketing, but too much isn’t really the issue at hand with those situations.
What I have run into with several of my marketing clients is not marketing enough. They especially tend to slack off when things start going well which is a huge mistake in my opinion. Marketing needs to be a consistent effort throughout the year. When business starts to slow down, it is often too late at that point to pick back up with your marketing to make a difference quick enough. The key is consistency.