Browse the All Freelance Writing collection of marketing and PR articles below.
You’ll find posts covering how freelance writers can market their services more effectively, build visibility, strengthen positioning, and better understand the promotional side of client work.
This category is especially useful for writers working in content marketing, copywriting, business writing, press releases, and related specialties.
It’s much too easy to forget about marketing our writing services to someone once we’ve landed them as a client. However, sometimes all it takes is a reminder or a little nudge from you to bring in even more work. Here are five things freelance writers can do to keep existing clients coming back for more: Keep in Touch – A simple email or phone
As a freelance writer, your website can go a long way towards attracting clients in your target market. But is yours currently doing that? Or is it costing you work? When I look to hire a service provider for anything (whether for my business or personal needs), I like to check out their website first to learn more about them, what they’re offering, and what
Today let’s very briefly go over some common components of the author (or book) media kit – in other words, what you should include. While most of these will work for a hard copy media kit / press kit, let’s focus on online author media kits (those in newsroom formats on your website or downloadable .pdf files). Author Media Kit Components – Essential An author
Angela Booth had a great post recently that you should check out: Sell Your Writing: Create a Marketing Campaign. She tackles marketing in a way I really love, because I think it addresses the fears many freelance writers have about the actual act of selling their writing services. She offers a reminder that marketing doesn’t mean you have to make cold calls. It doesn’t mean
We’ve discussed the benefits of specialization and how that can lead to higher earnings as a freelance Web writer. However, the real key to earning a decent income freelance writing online is proving your value to your clients. Specialization plays a major role (if you’re offering a certain amount of depth or understanding others can’t, you’re providing more value). Today let’s talk about other things
One bit of advice I see commonly given to new Web writers (or any type of writers) is that they have to either do free projects for normally-paying clients or take on work at ridiculously low rates (like $5.00 per article) when they’re new just to build a portfolio or get references. That’s a load of garbage. If you’re really cut out to be a
Chris Bibey wrote an interesting post over at ChrisBlogging.com on selling your writing services, and how marketing / selling makes some freelance writers uncomfortable. His post got me thinking about hard-sell versus soft-sell and why, when it comes to “selling yourself” to clients, people seem to automatically picture hard-sell tactics. First things first – what’s the difference? When you hard-sell, you essentially scream “buy from
Anyone can publish anything at any time on a blog or microblogging service, like Twitter. But does the fact that you can publish immediately mean that you should? Personally, I think the answer to that question is a resounding “NO.” I’d like to share some thoughts on the immediacy issue today as it might apply to journalism and get some of your own feedback. The
I’d like to explore the role of pen names in book marketing a little bit more today. We’ve already talked about whether pen names help or hurt marketing efforts, and I think we established that pseudonyms can in fact be beneficial in some marketing campaigns. Today I want to talk about how to actually choose pen names, keeping marketing considerations in mind. Here are some
I was thinking about authors who write under pen names / pseudonyms when publishing their books, and how that choice might affect your marketing. Are they an added benefit? Do they make marketing more difficult for you? I’d love to have some authors share their thoughts here on why they chose to either write under their own name or a pen name, and looking back
Networking is important for any kind of professional, but especially so for freelance writers – where getting the unadvertised “good gigs” is often about who you know. You likely spend time networking whether intentially or not – keeping in touch with colleagues, posting on forums, commenting on blogs, joining social networks, etc. But have you bothered to set any networking objectives? In other words, you
Darren Rowse recently posted an article on ProBlogger about How to Get Media Coverage for Your Blog. Given that PR is my primary area of expertise, it’s a subject pretty near and dear to my heart – I’ve decided to expand upon it here. After reading one of the latest comments about someone doing a radio interview, giving their blog URL (www.IrishPolyglot.com) in the interview,
We’ve talked about book marketing here, but e-book marketing has been relatively neglected. So today, in honor of the recent launch of my own new e-book, I’d like to talk about e-book marketing after the launch phase. I’m the first to admit I didn’t put nearly enough effort into pre-launch marketing for my new release – the Web Writer’s Guide to Launching a Successful Freelance
This is the first of a new monthly feature here at All Freelance Writing. Every month, we’ll talk about marketing things you should be thinking about during that time of the year (or if there’s not much “special” going on, we’ll cover some general marketing you can think about during that month). It’s October and, like it or not, it’s time to start thinking about
Let’s forget about “good” writers today – I want you to think about successful writers. Do you know what they tend to have in common? They’re strong marketers. Being a solid writer simply isn’t enough. Remember, freelance writing is a business – treat it like one, and you’ll improve your chances of reaching whatever goals you set for yourself. Unfortunately, sometimes even the best writers
Not too long ago we talked about character blogs, and I mentioned that I wanted to start one for a novel I’m working on. I’m a big believer in the pre-launch, and want a blog not only setup but bringing in decent traffic and reader interaction before I even consider pitching a manuscript to publishers down the road. To do that, I needed to get
For one of the books I’m working on, I’ve thought about launching a character blog before I either pitch to publishers or decide to self-publish. I’d like to explore the potential ethical issues of a character blog and see what others here think about them. What is a Character Blog? A character blog is a blog authored by a fictional character – in this case,
I recently posted about virtual publicity tours, and how authors can use various online promotional strategies to promote a new book. But virtual publicity tours are for more than authors – freelance writers (as well as anyone with something to promote) can also make use of them. Focusing on virtual blog tours specifically, it’s really nothing more than basic blogger relations. Blogger Relations for Freelance
A common marketing / networking tool for new freelance writers is the forum. You can join forums in just about any niche – sometimes they’re stand-alone sites and sometimes they’re an add-on community to another resource. But how can you use forums to get decent freelance writing gigs? Here are a few tips that I use regularly to get high-paying gigs from online forums: Join
We all know that you have to promote your books if you want them to sell. We should also all know that book PR is a great component of that whole process – the part where you show your book is relevant to potential readers, bring it to their attention, and get some buzz generated. But when working on a book PR campaign, I think
As a freelance writer, you have a free marketing tool at your disposal – your ability to write. When marketing your freelance writing services, how can you leverage your ability to write in order to attract more clients? Try these writing-related marketing tips to showcase your writing ability while bringing in more work: Start a Blog By setting up your own blog, you get to
Coming from a marketing / PR background, I understand the importance of marketing plans, and consider them vital for any kind of business or independent professional. Yet as a freelancer, I can also understand the reluctance in writing a marketing plan that’s too formal and detailed. Some writers simply don’t know where to start or how to plan their yearly marketing strategies. Others don’t know
We talked the other day about an example of an editor personally connecting with a buyer (in this case, me) after a purchase. It was an excellent example of relationship building with your target market for your book. So today I want to ask you… how else can authors build a relationship with their audience, whether one-on-one or not? I’ll kick it off with a
First of all, let me apologize for my long absence from All Book Marketing. Today seemed like a good day to get things back on track after a particularly pleasant exchange with an editor who demonstrated an important element of book PR: building a relationship with your audience. It’s no secret that I’m a big advocate of author blogging to promote books and interact with
Authors can use testimonials to sell an e-book in a number of ways.. They can be used on the e-book sales page, email newsletters, blog posts, the author’s business site, or just about anywhere the e-book could be mentioned. Here are a few ways people use testimonials: Fake Testimonials Under no circumstances do I endorse this kind of use of testimonials. People essentially use stock images
Here’s a trick that just occurred to me tonight while getting the next freelance writing jobs post ready for All Freelance Writing (I haven’t tried it myself yet): Go to a site where you can find freelance writing jobs. Search for the term “freelance writers.” Now, instead of just looking for actual job titles for freelance writers, look for freelance editing jobs where the term
Cold calling or emailing prospective clients to offer your services can be an effective way to bring in business as a freelance writer. However, many writers are turned off by the idea because they lack confidence. I haven’t used cold contacting in quite some time, because I’ve been kept pretty busy with referrals and my own sites. I came across a company running a service
Let’s compare a few publishing models authors might consider: traditionally-published books, self-published books, and e-books. Each as their own benefits. For example: Traditional Publishing – There’s a certain amount of respect that comes from being a published author, you’re often paid an advance, and there’s a publisher to help with the marketing of your book. Self-Publishing – You can become a self-published author without getting
Heather Beck, both a screenwriter and published author of What Legends are Made Of and the Fable Farm series, was kind enough to share her marketing insights with me on marketing anthologies and series, marketing books versus her screenwriting, and the marketing effects of being published at a young age (Heather, now twenty two, was first published at nineteen). Do you predominantly work through publishers,
Time really is money when it comes to choosing the best time to publish your book or e-book. If you time your book’s release well, you can get more publicity and build more sales. Here are some of the reasons why the timing of your book or e-book’s release can be important in your book marketing efforts: You can take advantage of industry issues in